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Updates To Our List of Cruelty-Free Brands: Isntree, r.e.m. beauty, Billie Eilish Fragrances

by Suzana Rose

Jan 3, 2022

At Cruelty-Free Kitty, we reach out to new brands weekly in order to find out their animal testing policy. Based on their response, we classify them are either "cruelty-free", "not cruelty-free", or "grey area". Only brands that are able to answer all our questions and fulfill our cruelty-free criteria are considered cruelty-free. Below are the brands we've added to the database last month.

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The Cruelty-Free 5: Our Crtieria

All brands that we classify as cruelty-free have confirmed the following. Find out more about the Cruelty-Free 5.

  • Their company doesn't test finished products or ingredients on animals
  • Their suppliers don't test finished products or ingredients on animals
  • No third parties test their finished products or ingredients on their behalf
  • They do not test on animals where required by law
  • Their products are not sold in stores in countries which require animal testing

New Brands Added: Cruelty-Free

The brands below have confirmed that they're truly cruelty-free, meaning that no animal testing is performed on their products at any level during production and beyond.

New Brands Added: NOT Cruelty-Free

These brands are either available in countries that still require animal testing prior to selling, or they disclosed that they do test on animals whenever a regulatory group requires them to do so.

  • Thierry Mugler - they have the same animal testing policy as their parent company, L'Oreal
  • 3CE - 3CE, like its parent company Style Nanda, tests on animals when a regulatory board requires it
  • Blistex - the brand is available in countries that still require testing on animals
  • NEOGEN - the brand is also available in countries that require testing on animals


We reached out to the following companies because of a potential change in their policy:

  • Haus Laboratories -- We are pleased to announce that we moved Joico from the grey area to our cruelty-free list. As of 2021, Haus Laboratories has confirmed that their products are not sold in markets which require animal testing.

Can't find a brand in our database?

If you've searched our database and can't find a brand, use this form to request it. Once there's enough interest, we'll look into it and classify it under the appropriate list.

As always, thank you for being a compassionate consumer and shopping cruelty-free.

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

+ Show Comments (2) - Hide Comments (2)
  • Esther says:

    Heyyy, I wanna ask why is not on your list Garner… bc they had declaration that they have HCS-HHPS certificate. Thank you for everything you do.

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