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Updates To My List Of Cruelty-Free Brands #3: Kylie Cosmetics, Glossier, Melt…

by Suzana Rose

May 22, 2018

Updates to my cruelty-free list!

Hello! It's finally time for another update and cruelty-free news post!

Spread the word.

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Let's start with the not-so-good news first. As I mentionned on my Twitter, Omorovicza launched in 2 stores in China last november -- one in Shanghai and one in Beijing. As animal testing is required by law in mainland China, I had to remove Omoroicza from my list of cruelty-free brands.

The brand stated on their blog:

Omorovicza is thrilled to have launched in two 10/10 Apothecary Stores in China. The stores are located in Shanghai and Beijing and stock a range of high quality, classic and innovative brands from around the world.

This is Omorovicza’s first foray into the Chinese market.

[caption id="attachment_4857" align="aligncenter" width="630"]Opening-Store Omorovicza in China[/caption]

In better news, if you're a fan of the makeup brand Colourpop, you might be happy to know that they've acquired their PETA certification. I've also added Kylie Cosmetics to my list of cruelty-free brands. Keep in mind that they're still completely sold out at the moment!

The brand Perfekt (which can be found at Sephora) gained PETA certification as well.


The newly-launched makeup and skincare brand Glossier is 100% cruelty-free. They don't test on animals, and nor do their suppliers. You can find their animal testing policy below in the correspondence.

If you're a Costco fan, I also have good news for you. You might have noticed that Kirkland Signature products use the claim "not tested on animals" on their personal care products. The company also made the following statement: "None of our suppliers test any of the ingredients  for any Kirkland Signature products on animals." Costco doesn't do business in China.

Speaking of store brands, I've also added Trader Joe's and Whole Foods (365) to my list of cruelty-free brands, both PETA-certified and 100% cruelty-free.

As you may already know, I've also added some Kendo-owned brands that are cruelty-free. These brands are:

I've also added the following cruelty-free brands, which are Leaping Bunny certified:

For makeup brands, I added:

Kryolan and Mehron are popular Special FX and makeup artistry brands, both 100% cruelty-free and found on PETA's list. Melt and Coloured Raine have been pretty popular recently. I already mentioned Dose Of Colors above, as they're Leaping Bunny certified.

Inika is a natural makeup brand that's also 100% vegan and certified by Choose Cruelty-Free. Same goes for Zuii Organic, although they're not fully vegan. Axiology is fully vegan and assured me that none of their suppliers test on animals.

Other brands I added are:

Finalyly, here's some of the correspondence from companies:


Hi Suzi,

Thanks for contacting us!

We do not test on animals. We also only work with labs that do not test on animals. We are US based and by law do not test on animals.

Have any questions or concerns? Visit our FAQ or reply to this email.

Alfonso ---

Melt loves you <3


Hey Suzi,
Thanks for getting in touch! We do not test on animals and we do not sell to the Chinese market. You can read more about it on our Help & FAQ page.
We would love to bring Glossier to everyone everywhere, but unfortunately we cannot at this time. We are working very hard to make this possible and we will keep you posted. Be sure to check out our ITG post to learn about why Glossier doesn’t ship internationally yet.
Please let me know if I can help you with anything else.

Hi Suzi,
I can answer all of your questions about animal testing!
Our ingredient suppliers do not test on animals.
Let me know if you have any other questions!


Dear Suzi,
Thank you very much for your email and your interest in our products.
We are happy to inform you that we have never tested neither the products, nor the raw materials on animals.
The ingredients used and the resulting textures are only subjected to toxicological and safety tests, according to the latest cosmetic product safety regulation. These tests are not performed on animals, instead, modern alternative methods are used.
Furthermore, you can see the exact composition of the ingredients in our products on each tab of the item page.
We also do not currently have any distributors in China.
Please feel free to contact us with additional questions or concerns.
Kind regards,

Ardency Inn

Hello Suzi,
Thank you for reaching out. We are 100% cruelty free, which means that no product or ingredient is tested on animals.
We do not sell in China at the moment.
Thank you.

Dakota ---

That's it for this update! As always, let me know if you have any questions.

Which Brands Are Cruelty-Free?

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+ Show Comments (52) - Hide Comments (52)
  • Kelsey says:

    Thank you so much for providing this kind of information<3 Ever since I was shown your website by my friend, i've done everything in my power to shop vegan/cruelty free for all of my products. XOXO

  • AmandaA says:

    Greetings! I just received the following email from boscia Customer Service stating that they do not sell in China:

    Hello from boscia,

    Thank you for your inquiry

    boscia is proud to share that we are cruelty-free and that are products are vegan.
    boscia does not advocate animal testing on raw ingredients and we are committed to working with partners who share those same values.
    We do not use any animal, insect, or marine life ingredients in our products along with preservatives, ethanol alcohol, bactericides, synthetic fragrances, synthetic colorants, mineral oil, or gluten.
    Also, we do not sell in China.

    We have extended our retailers and yes, Costco now sells boscia skincare products!

    Hopefully this info helps and have a great day!

    Customer Service
    Description: cid:image001.jpg@01D18050.45146AC0
    phone: 949.476.8167
    fax: 949.476.8168
    Hours: M-F 8:00AM-5:00PM PST
    Email: customerservice@boscia.com
    boscia.com ∙ facebook ∙ twitter ∙ instagram

  • Lori says:

    I’m trying again to post here – looks like my post from last week wasn’t received or approved? But I emails from Whole Foods Market 365 that would indicate they aren’t cruelty free. I’ve tried many times to get more info by email and phone but am ignored. I’ve tried emailing you directly about this too also with no response. I’m a very regular market 365 shopper with their paper products but now am having to buy seventh generation which I know is safe. I’m happy to fwd you the emails they’ve sent me so far and really would like getting feedback from you. Thanks

  • Lori says:

    Hi Suzi – I’m a big fan of what you’re doing and your website is part of my go to for everything cruelty free!! However, I’ve recently been in touch with Whole Foods and I don’t believe their Market 365 brand is cruelty free – to my dismay. Although I’d been told many times they were and since they were also listed on your website, I was assured. But I got in contact with them recently (and yes asked the necessary questions) and they seem to skirt the issue and answer according to different types of products as opposed to the company/brand as a whole.

    These are key lines from their emails to me: “Whole Foods Market’s Quality Standards prohibit animal testing for products sold in our stores, except where required by law.” They also wrote “The evaluation for animal testing is done on a product by product basis. We do carry some products from manufacturers that use product testing, but we do not carry those animal-tested products in our stores.” So it seems the Market 365 brand is on products from companies who do animal testing. Maybe you would find something different out or something’s changed from last you checked with them? Let me know please. Thanks!!

  • Vanessa says:

    I just checked your main brand list and Glossier isn’t on there under “G”; is this just because that list hasn’t been updated yet?

  • Nikki says:

    Hi there, when I was in Sephora the other day, the girls working there told me that the Kat von D makeup line is owned by Sephora (who tests on animals) and Sephora is owned by Louis Vuitton (who also tests on animals) so although Kat von D is cruelty free, the parent companies are not. I was crushed. In your listing of Cruelty Free brands, does this include the parent companies as well?

    Another example would be Too Faced cosmetics (which I LOVED) who sold out to Estée Lauder.

    Thanks so much for the clarification.

  • Hi Suzi thanks for your amazing website. It’s so sad By Terry is no longer cruelty free! Are you able to find out if Jo Loves is cruelty free please? I have been given a candle and can’t find info on line. Thank you x

  • Alix says:

    Hey Suzi,
    Just wondering if you would still consider Kylie Cosmetics cruelty free now? Considering she has used goat hair on her latest brushes? Would love to know your thoughts

  • megan says:

    unfortunately, Kylie Cosmetics is not cruelty free. a recent launch of Kylie’s $350 dollar (yes, 350) Silver Brush Set is made with real horse hair. so, no, Kylie Cosmetics is no longer cruelty free or vegan.

  • Heidy says:

    Kylie is NOT cruelty free in my opinion. They use real fur for their brushes. ( the 360 set they just released). No way they are not harming the animals they are taking the fur from.

  • None says:

    Kylie product shipping to China

    • Michael says:

      Kylie Cosmetics sells online, and they do not have physical stores in China so therefore they are cruelty free.

  • vee says:

    i would love to see the response kylie cosmetics sent you. i bought some of her products after checking your list but i feel guilty cos I’m still not 100% convinced about the brand being cruelty free ?

  • Rosanna says:

    Hi there it says here that Kryolan are cruelty free but there has recently been rumours saying they only test when required my law and now sell in China. I was hoping you could clear this up for me thanks.

  • Andrea says:

    I know lipsense by senegence claims to be cruelty free and vegan but I have not been able to find them on any reputable sites. I’d love to see them either added or debunked! They are claiming anybunny and PETA certified, however they do not appear on the list.

    • Adrienne says:

      I’m looking for the same thing and I’m a distributor! I would love for this to be verified on the PeTA and/or Leaping Bunny lists. If I find out it is not true I would stop being a distributor!

  • Sasha says:

    Hi, I see that you included Kirkland Signature as cruelty free, but I want to know if the Cleansing Solution for Contact Lenses is cruelty free?

  • Jenny says:

    I’m a little confused about Omorovicza, this is an old post but I figured it won’t hurt to leave a comment. Anyway, in November 2015 they started to sell their products in China, thus making them non-cf. And in a post from March 2017 here on CF Kitty it says they are no longer selling products in China as of January 28 2017.

    And in this post, a month later – they have opened stores in China. I’m confused.

  • Angie says:

    Hello I was just reading online that Costco does use a company Alibaba to put their products into China is this true? If they do then I assume their products are animal tested?

  • Vinc says:

    Hi, thank you for information !
    But my question is how do you know if cosmetics are not tested on animals, no brand owns the logo on their products?

  • Allison says:

    Hello! I am trying to buy a cruelty free deodorant that really works. Do you know if the sure brand is cruelty free? I checked on their website but it said they “aren’t sure”. Please give me some suggestions! Thank you!

    • Aly Laughlin says:

      Hi Allison! Thanks so much for reaching out! I’m not aware of the cruelty-free status for the sure brand, but we do have a deodorant guide with some suggestions here. I hope that helps! I have also been loving the new Tarte “Clean Queen” deodorant and the Bare Bones Body Deodorant. 🙂

  • Heather Way says:

    THANK You, Dear Lady, for this web site. Although I am not what you’d call a “makeup junkie” it is absolutely confusing which products are selling in China right now (where by law the companies must engage in these barbaric practices.) I admire you and thank you so much for your efforts.

  • Alison says:

    does that kardashian person wear fur?

  • Carol says:

    Does Generic Value Products animal test?

  • Amanda says:

    They are made by the same Laboratory as color pop. also some colorpop employees came forward and said they were asked to carry see-through bags and not bring their phones to work for the duration of time that Kylies lip kits are being made.The formulas of both been tested the only difference is not the ingredients but the amount of each ingredient.allowing them to legally say they are different formulas.

  • I think they only sell to Hong Kong, but I just contacted them to make sure.

  • Brisa Esquivel says:

    I recently bought pow wow from colour pop and it is not cruelty free. It contains animal by products. Kylie Cosmetics eyeshadow also contain animal by products. Although they are not tested on animals they are not cruelty free.

  • Irin says:

    Does anyone know if DM drug stores test on animals?

  • E-commerce is exempt from animal testing laws in China!

  • Diamond says:

    Please add lime crime to your cruelty free product

  • MelissaM says:

    I highly recommend checking out Paula’s Choice. I’m not familiar w/ the specific products you’re looking to replace but PC has many options for any skin type, has top notch ingredients/ formulations for very reasonable prices (& often there are promos/ discounts on top of that), & if something doesn’t work out for you they have a great return/ exchange policy. I’m 37 & truly have never been happier w/ my skin. I do sometimes use a other items w/ fabulous ingredients/ formulations – Drunk Elephant for instance – but day in & day out Paula’s Choice is my HG & if that line was all I could use I would be entirely fine w/ that!! I especially love their AHA & BHAs (aka chemical exfoliants), their toners (Skin Recovery = heaven for drier skin), & their SPF moisturizers. They do also offer samples, so definitely give them a look! Good luck & hope the info helps!

    • JMBY says:

      I can second this. As a professional make up artist for film and TV who will not use products tested on animals, I use PC skincare products (not so much her make up line) for myself and my clients. I do also use some of The Ordinary’s line, as well. I’m in my early 50’s and look like I’m in my late 30’s, mostly because of great genes but also because of Paula’s Choice skincare and advice. I also highly recommend downliading her Beautypedia app.

  • I’m going to be doing a review some time in the coming weeks. If you haven’t already purchased Kylie’s Lip Kits, it’s my opinion that it is totally not worth the extra money. Not a bad product but Suzi is right, check Colourpop! The ingredients are the same (minus a few filler ingredients in CP’s formula and the scent of the lip kit lipstick)!!

    Much Love!
    -Stephanie Eva

  • Great list but I just wanted to mention that I read (I believe it was on the actual Kylie Cosmetics website) that every color of Kylie’s lip kits are vegan except the shade Candy K. I know you’re sharing cruelty free but I just wanted to put that out there!!!

    Much Love!
    -Stephanie Eva

    • Ooh, thank you Stephanie! If you have any information about any vegan products, feel free to share because it’s very useful. 🙂

      • Sure!! I actually went back to the Kylie Cosmetics site to see where I could find it but it seems that they have recently taken down their ingredients list and the link to their FAQ is not currently working. Sorry I couldn’t be more help 😉 !! Thanks for the work you do to spread all this helpful information!!!

  • Ruth Fernanda Ureña Cueto says:

    In Etsy are many products that are handmade, vegan and cruelty free, they deserve an special, but are some many stuff in Etsy.

  • Seana says:

    Thank you so much for replaying to my email! It’s hard to sort out all the crap these companies tell you and it’s awesome to have back up when you can’t sort it out yourself!
    I’ve heard that it’s mandatory to test spf on animals does anyone know if that’s true?

  • Sarah says:

    do you know if the target up and up brand are cruelty free?

  • Hey Mary, thank you! I’ve never heard of Naked Cosmetics before but couldn’t find anything about them either. They’re not certified and I was on hold forever on their live chat with no response. I’ll do my best to look into them, but you could try e-mail them as well. 🙂

  • Hey Katrina! Yep, you’re spot on. 🙂

  • Hi Sam, did you ask to see the letter? It sounds shady to me. It’s specifically because products are made outside of China that they have to be tested on animals in order to be sold within China. If a company sells cosmetics in China, they most definitely have to be tested on animals — at least that’s what the law states. I’ll e-mail Leaping Bunny and ask what’s up. 🙂

    • Samantha Payne says:

      Hi Suzi, thanks so much for the swift response. I’ve sent their head office a really detailed follow up email. Awaiting a response. Will keep you posted. I have a picture of the first letter sent but it’s very vague (and I agree sounds shady) but not sure how to share on here. Thanks so much!

  • If they’re not back in stock soon, check out the Colourpop dupes! I’ve heard the formula is slightly different but the colors are super similar. 🙂

  • In case they’re still not in stock, they do have some cruelty-free dupes from Colourpop! 🙂

  • I know that Generic Value Products (which is also exclusive to Ulta) couldn’t guarantee being cruelty-free. I don’t know about the brand you mentioned but I’ll look into it though!

  • Anon says:

    I’m sorry but your emails say nothing about their true cruelty free stance. They have a lot of holes and unanswered certification questions. I feel like you are doing something terrible by having a list that is innacurate because it harms more than helps. You should leave the work for actual certifications and just do product reviews at this point. Just my opinion.

    • Hey Anon! Certifications aren’t always accurate from what I’ve found, unfortunately, although I wish it was that easy!

      The e-mails address the finished products, suppliers, and China where applicable. I also do extra research that isn’t shown, and there’s often back-and-forth to get ALL the info. The point of showing the correspondence is precisely that you can make up your own mind about a company’s policy! If certifications are important to you, then by all means, you’re free not to consider uncertified companies cruelty-free.

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