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These 5 Beauty Brands Are Celebrating Pride Month With Exclusive Launches

by Suka Junin

Jun 24, 2021

Celebrate love with some of the most colorful makeup collections to date. Here are our favorite brands launching exclusive products this Pride Month.

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Pride Month is undoubtedly a big month full of celebrations. But, did you know that it’s also the time for some special makeup releases? Many brands use this month to reaffirm their status as allies to the LGBTQIA+ community. To show their support, beauty brands will often release special collections and products.

From exclusive packaging to capsule collections, get ready to honor PRIDE with new exclusive lines of products. In addition to launching beauty goodies, most brands will be donating a portion of their sales to LGBTQIA+ organizations. 

Without further ado, below are five beauty names that are offering new products to celebrate. 

Marc Jacobs Beauty

Did you think you have enough lip gloss in your collection? With Marc Jacobs’ new limited line, you’ll want to think again. The brand has released a hydrating lip gloss collection titled, Enamored, in celebration of Pride Month. The long-wear, high-shine finish lip gloss is available in five aptly-named shades: Hips Don’t Lilac, Pink-Kiki, Dancing Sheen, Wet Your Lips, and Coming Out. Apart from the cute hues, the formula includes luxurious lip care ingredients like kahai oil and vitamin E. These nourishing ingredients also contribute to the melt-on and creamy texture. 

Look good and feel good when purchasing these limited-edition glosses. Marc Jacobs Beauty will donate to SAGE, the world’s oldest organization dedicated to improving the lives of LGBTQ+ older adults. They'll also donate to Le Refuge, an organization dedicated to preventing the isolation and suicide of LGBTQ+ youth. This isn't the first time they've done this - the brand released a line of sparkling lip lacquers back in 2019. If you're interested, they're still available to buy on their website.

Enamored Hydrating Lip Gloss Stick is available to buy on the Marc Jacobs Beauty website, Sephora, or Harvey Nichols.

Au Naturale

This Pride Month, Au Naturale has released a special limited-edition kit that you’ll want to quickly get your hands on. The AN Pride Kit consists of colorful multipurpose creme pots. These multipurpose pots can be used as eyeshadows, brow fillers, lipsticks, and blush. Each kit has 7 vibrant and vegan shades for fun color play: magenta, red, orange, yellow, green, blue, and violet. Bonus: the mini creme multisticks are made with 100% natural ingredients, as well as zero parabens and synthetic preservatives. 

Their 3-in-1 formula means the brand is serious about its versatility, easy application, and long-lasting coverage. All the colors are buildable, meaning you can go from subtle to bold depending on your mood. Also included in the kit is powder mica glitter for a little sparkle and a cotton cosmetics bag for storage.

The AN Pride Kit is available on their website. With every purchase, they’ll donate $0.58 to the cause of your choice.

Quo Beauty

Elevate your inner queen with Quo Beauty’s first-ever Pride release. The in-house Shoppers Drug Smart beauty brand has launched the Pride Collection. The extensive collection includes waterproof neon eyeliners, an eyeshadow palette, eyelashes, brow stickers, and nail polish. There's also plenty of accessories, including a rainbow brush set, headbands, and sunglasses to ensure that you'll be well-accessorized for Pride Month. 

With an array of shades, you can expect to create unique looks that use all the colors of the rainbow. Playful shade names like, Strut, Fierce, and Celebrate are fitting for the bright colors that make up this eclectic collection. The Pride Collection was designed in collaboration with TV personality, famed drag queen, and Canada’s Drag Race winner, Priyanka. 

Shop the whole collection online at Shoppers Drug Smart or in their stores. Although you get to add new products to your makeup collection, you're also contributing to the community. Ten percent of sales from the collection – up to a total of $20,000 – will be donated to PFlag Canada, PFlag Toronto, and The 519.

Becca Cosmetics

Treat yourself to some new makeup to celebrate Pride Month. Becca Cosmetics has released its very last product launch just in time for Pride Month, as the brand is closing down in September for good. The special release is a limited-edition shade of its best-selling highlighter, the Shimmering Skin Perfector. 

The “Hi, Angel” shade is an opalescent highlighter with a reflective rainbow of pearls to celebrate PRIDE. Although it’s in a pressed powder form, the highlighter mimics a liquid, buttery texture that glides on the skin effortlessly. The finish is natural, yet luminous, that will work anywhere where the light touches including the cheekbones, brow bone, and bridge of the nose. 

Becca is also working alongside The Trevor Project, which aims to end suicide among LGBTQIA+ youth. Proceeds of up to $50,000 from their limited-edition release, as well as their other products, will be donated to the organization to expand their life-saving suicide prevention services. 


Everyone’s drugstore favorite, NYX, has also come out with a Pride Month collection. The brand has released eyes, lip, and face offerings in vibrant and metallic shades that you can’t resist. This year's collection is an homage to the underground ballroom culture, which thrived in the 80s and 90s as a safe space for LGBTQIA+. A sense of glamor and plentiful eye-catching colors can be seen in the Metal Play Palette, Shape Loud Liners, Born to Glow Highlighter, and Epic Wear Liner Sticks.

Still not tempted? The budget-friendly prices might do the trick. Whether you're after the palette or metallic liners, the whole collection ranges from only $8 to $15. From the sale of the collection, NYX will be donating $100,000 to various LGBTQ organizations. In addition to the makeup collection, the brand has also started a social media challenge called the #NYXCosmeticsBall. As part of the challenge, contestants are to submit a video that showcases their makeup look and performance. Send over your creations quickly – there’s a chance to win $5,000!

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