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Is The Body Shop Now Owned By a Cruelty-Free Company? (Goodbye L’Oreal!)

by Suzana Rose

Aug 9, 2018

I've been getting a lot of questions about the status of The Body Shop now that the company is no longer owned by L'Oreal. As some of you already know, L'Oreal has sold The Body Shop to Natura, a brazilian company. Natura is a huge company that manufactures their own lines of bath, beauty, fragrance, hair products and more. They also own the brand Aesop.

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I've been following Natura and The Body Shop closely ever since the acquisition, and it wasn't clear initially whether or not Natura tests on animals. Recently though, Natura has confirmed their cruelty-free status after being pressured by groups such as Nature Watch Foundation.

Natura addressed all questions relating to the manufacturing of their products, raw ingredients, suppliers, and "required by law" animal testing. They also made public that they have a fixed cut-off date for all animal testing. Since January 11th 2006, Natura itself has not tested on animals, and its suppliers have not tested on animals since March 11th 2009.

They answer all these questions in the newly published FAQ on their website, which is one of the most comprehensive animal testing I've come across. (Seriously, brands should take example from Natura to publish complete animal testing policies that go being "we're cruelty-free!!" or "we love our furry friends!!").

Before I publish the FAQ from their website, it's also important to mention that Brazil doesn't require animal testing for cosmetics by law. Brazil is actually moving the opposite direction and has recently made a big step towards banning animal testing.

Here are Natura's answers to the animal testing questions. They can all be found in their FAQ.

Does Natura Operate A Fixed Cut-Off Date Animal Testing Policy?

Yes, Natura operates a fixed cut-off date animal testing policy. Since January 11th, 2006, Natura has banned animal testing for all its finished products and new ingredients developed exclusively by or for Natura. For new ingredients provided by external suppliers, our fixed cut-off-date is March 11th, 2013.

Does The Policy Apply Across All Natura-Owned Brands, Including Aesop And The Body Shop?

Yes. The Body Shop was the first global beauty brand to fight against animal testing in cosmetics and was the first company to be certified with the Leaping Bunny logo in 1997. Aesop is a cruelty-free company listed by PETA and has never tested products or ingredients on animals since its inception in 1987. No animal testing has been conducted by its suppliers of ingredients since March 11th, 2009.

Does Natura, Or Their Subsidiary Brands, Sell Any Cosmetic Products In Regions Where Animal Testing Is Mandatory For Imported Cosmetics?

No. Natura and its subsidiary brands do not sell any cosmetic products in regions such as China where animal testing is mandatory for imported cosmetics. Natura, The Body Shop and Aesop are all cruelty-free companies that do not believe in animal testing. None of these companies will go into markets if our values and ethics are compromised in any way.

I can't wait to see what The Body Shop will have to offer now that they're fully cruelty-free, and no longer owned by a parent company that tests on animals. The Body Shop has always been one of the most ethical brands at the mall, and it's wonderful that they're getting closer to their roots again.

Image Credit: The Body Shop by JVHEPhoto via Shutterstock

Suzana Rose

Suzana Rose

I created Cruelty-Free Kitty because animal testing has no place in the 21st century. My mission is to tackle ethical issues in the beauty industry one by one and find solutions for a better future.

+ Show Comments (20) - Hide Comments (20)
  • Avatar Tania Bovolenta says:

    Oh ! i am so glad about that ! Ido love The Body Shop from the 90’s , and i do know Natura !
    It was the best for the Body Shop, and we can be sure, they will keep the same cruelty-free , and same good products !
    Thank you so much for clarify this !
    Goodbye L’Oreal …

  • Avatar Andy says:

    No. It’s a vile company. It was started by animal lover Anita Roddick who was against animal ingredients and testing and was a vegetarian since her death it’s been sold to a Brazilian firm that sells products to celebrate Eid, the Muslim festival that slaughters animal without stunning https://mobile.twitter.com/blackpearl_333/status/518602690553577472

  • Avatar Anna says:

    They support abortion access so they are still pro death. No thanks.

  • Avatar Anne jones says:

    Sorry my post got a bit scrambled, it should have read if body shop was owned by l’oreal for years doesn’t that mean that for years they were not cruelty free?

  • Avatar Anne jones says:

    But if body shop was owned by l’oréal for years doesn’t that mean for years before I’m real sold them they were not cruelty free?

  • Avatar Orliane says:

    Hello. I am so happy to learn that body shop is cruelty free.
    And thank you for the research list that now i know that yves rocher is not cruelty free. I will inform my mum. Thank you

  • Avatar Anna says:

    Wow, thank you Suzana, I’m so excited because The Body Shop is so accessible from where I live and the Christmas gift season is coming up so Thank You so much for creating all the lists and doing the research!! Best wishes. What are your favorite animal welfare charities? I support my local animal shelter and Peta.

  • Avatar Chrissy says:

    I love that cat

  • Avatar Shannon says:

    I’m confused in the it says that the Body Shop was certified with the Leaping Bunny logo in 1997 but I shop at the Body shop quite offen and have never seen that logo on their products.

    • Avatar Britt says:

      The Body Shop only recently paid for the rights to use the Leaping Bunny logo on their products. Becoming Leaping Bunny certified is free, but a fee must be paid to use the logo. That said, products old and new are hitting the shelves daily with the logo printed on them!

    • Avatar Robyn says:

      It’s not on all but in most and they are 100% cruelty free. Always were and always will be.

  • Avatar Neveen says:

    I am glad that they are free of L’Oreal, indeed, they are the only cruelty-free and vegan shop in Egypt. Other than the body shop, I’m left with nothing.

  • Avatar Geraldina Madrigal says:

    Thanks for the info!! however I am a little bit skeptical, because at least in México they have removed so many stores since Natura bought it, its so saaad. D:

  • Avatar Jan says:

    Terrific news! Although it looks like the reason why they published such comprehensive FAQs is because they copied the questions – verbatim – that Naturewatch asked them. So there’s no room for error or vagueness. Great work Naturewatch!! (see their questions here: https://naturewatch.org/campaign/cruelty-free-shopping/boycott-the-body-shop-boycott)

  • Avatar Anna-Sofie says:

    Thank you!

  • Avatar Caroline says:

    That’s great news!

  • Avatar Tina says:

    Great information!!

    Thank you!

  • Avatar Sabina Lautensach says:

    Anita Roddick would be very pleased with the new owner of her Body Shop!

  • Avatar Katelyn says:

    I was just wondering, do you shop from companies that have parent companies that are not cruelty free? I’ve always thought that if more people shopped with their cruelty free brands under their umbrella, that it would show them that they should change their ways. Just wanting your opinion. Thanks!

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