In recent years, Unilever has been expanding its prestige line. In 2015, they've acquired Ren, Kate Somerville, and Murad -- all of which are still cruelty-free. Hourglass was also bought by them in 2017. They've also acquired Dollar Shave Club, Seventh Generation, Schmidt's Naturals, and Sundial brands (SheaMoisture, Nubian Heritage, and Nyakio).
Victoria Tsai, Founder of Tatcha stated:
“When creating Tatcha, our dream was to make a brand that would live for at least 100 years; that dream can come true in our new home with Unilever. We are overjoyed to have found a parent to grow globally with, and to have a purpose-driven partner to ensure we can have a positive impact in our communities as we grow."
Vasiliki Petrou, Unilever EVP and CEO Prestige, stated:
“We are delighted to have Tatcha joining our portfolio of Prestige brands. Inspired by Japanese pure beauty rituals, Tatcha is one of the best performing beauty brands in North America, famous for its exceptional product experience and unique combination of natural ingredients and high product efficacy. Thanks to Vicky’s passion and expertise, iconic products like The Water Cream and The Silk Canvas have become the cornerstone of long-term consumer loyalty. We are really looking forward to working with this amazing team and to continuing to grow the brand globally.”
Although there are mentions of growing the brand globally, the brand will most likely remain cruelty-free under Unilever.
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