L’Oreal is going to acquire cruelty-free brand IT Cosmetics for 1.2 Billion in cash.

L’Oreal stated that IT Cosmetics will continue to operate under the same leadership team from its current headquarters in New Jersey.

What does this mean about their cruelty-free status? IT Cosmetics is PETA-certified and should remain cruelty-free, but it will be owned by a company that tests on animals.

Other cruelty-free brands owned by L’Oreal include NYX, Urban Decay, and The Body Shop.

It’s important to note that IT Cosmetics is not a vegan company, as they use animal ingredients such as snail secretion filtrate.

How do you feel about this acquisition?

Photo: @makeupsessions

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Suzana Rose
By Suzana Rose|
Suzana is the founder of Cruelty-Free Kitty. She believes in ethical businesses and wants to see a global ban on animal testing. She loves cats, debunking myths, and shoegaze music.