L'Oreal stated that IT Cosmetics will continue to operate under the same leadership team from its current headquarters in New Jersey.
What does this mean about their cruelty-free status? IT Cosmetics is PETA-certified and should remain cruelty-free, but it will be owned by a company that tests on animals.
Other cruelty-free brands owned by L'Oreal include NYX, Urban Decay, and The Body Shop.
It's important to note that IT Cosmetics is not a vegan company, as they use animal ingredients such as snail secretion filtrate.
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