L’Oreal is going to acquire cruelty-free brand IT Cosmetics for 1.2 Billion in cash.
L’Oreal stated that IT Cosmetics will continue to operate under the same leadership team from its current headquarters in New Jersey.
What does this mean about their cruelty-free status? IT Cosmetics is PETA-certified and should remain cruelty-free, but it will be owned by a company that tests on animals.
Other cruelty-free brands owned by L’Oreal include NYX, Urban Decay, and The Body Shop.
It’s important to note that IT Cosmetics is not a vegan company, as they use animal ingredients such as snail secretion filtrate.
How do you feel about this acquisition?
Suzana Rose is the founder and editor-in-chief of Cruelty-Free Kitty. She loves using her creative energy to run her ethical businesses, and when she’s not working, you can find her thrifting cute clothes, listening to podcasts, or rewatching her favorite episodes of The Office.