Image: Korres

Korres announced that they will enter the Chinese market in 2018. They recently partnered with Morgan Stanley Private Equity Asia and Profex, a Chinese skincare distributor, in order to boost their sales in Asia, and more particularly in China.

As part of the agreement, Profex will have an exclusive license to distribute Korres products “in the People’s Republic of China, Hong Kong and Macau”.

This means that Korres will start testing on animals in mainland China, where it’s required by law, and will no longer be a cruelty-free company. I’ve already removed Korres from my list of cruelty-free brands.

Here’s the statement from Giorgos Korres, founder of Korres:

“In 2018 it will be a year-long time for the KORRES Group, as we proceed to an excellent partnership that offers us the possibility of further development. A strategic agreement that is the result of the consistent effort of our team over the past 21 years. The goal of the agreement with Morgan Stanley and Profex is to expand international markets and brand consolidation worldwide, beyond Europe, North and Latin America, where we have already set the foundations for a successful development path.

The values ​​and philosophy of KORRES remain the same, we continue to focus on Greek herbs, the network of collaborations with growers, product innovation, scientific research, extractions – everything that expresses the heart of the brand remains unchanged. What is being strengthened in the context of the strategic agreement we are announcing today is the dynamic and unique prospects for the KORRES Group, as we continue with the same passion our efforts in the competitive global environment.”

Source: Morgan Stanley.

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7 Comments on "Korres Is No Longer Cruelty-Free After Partnership To Expand In China"

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Georgie
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Extremely sad to hear this. KORRES has been my go-to brand for years!

Marie-France
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Thank you for this update! I haven’t tried anything from this brand but now I definitely will not be purchasing from them!!

Marie-France | thesoulfulbunny.com

Steph @ Vegan Catalog
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A shame their “passion” doesn’t extend to animal welfare!

Nicky
Guest

What a shame. Why do I feel like after a while there will be no cruelty-free brands left ughh. I Hope that never happens, but it just seems like every brand is selling out.

Sandra
Guest

No way! I JUST added Korres to my safe list…

Julia
Guest

this annoys me so much! i’m looking everywhere for a good moisturizer with spf and i thought korres was an option.

Courtney
Guest

So disappointing. I got a sample of one of their products and loved it enough that I was going to go purchase the full size tomorrow. Glad I saw this first though!