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Kim Kardashian’s New Skincare Line Is Coming Soon. Is It Cruelty-Free?

by Charlotte Pointing

Jun 17, 2022

The KKW Beauty era might be officially over, but Kim Kardashian isn’t finished with the cosmetics world by any means. The certified billionaire has added another string to her bow: SKKN BY KIM.

Spread the word.

Science-backed products

SKKN BY KIM was initially inspired by Kardashian’s own skin concerns. The reality TV star turned entrepreneur has been open about her struggles with psoriasis. The inflammatory disease causes itchy, flaky, scaly patches to appear on the skin.

"What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries,” Kardashian, who serves as the brand’s CEO, said.

“Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings,” added Kardashian.

“Fueled by years of gathered insights, SKKN BY KIM's science-backed formulas work together to reactivate skin's inner potential and inspire confidence. I'm proud to finally be able to share this collection with everyone."

Is SKKN BY KIM cruelty-free?

SKKN BY KIM claims to be cruelty-free. But right now, there is no evidence that the brand has been certified by any third party to verify these claims.

Its parent company, Coty, is not certified cruelty-free. However, this doesn’t mean that SKKN BY KIM’s claim is invalid. A number of brands on our site are owned by non-cruelty-free parent companies. However, they are still verified cruelty-free based on their own policies. (Kylie Cosmetics, for example, is also owned by Coty, but is confirmed cruelty-free.)

Cruelty Free Kitty has reached out to SKKN BY KIM for more information on its cruelty-free status.

SKKN BY KIM is set to launch on June 21. All products will be available directly from the brand’s website

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About The Author

Charlotte Pointing

Charlotte is passionate about sustainable, cruelty-free beauty. She has spent more than 4 and a half years writing and editing in leading sustainable media, and has a degree in history and a postgraduate in cultural heritage.

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