Neutrogena, one of the largest skincare brands in the world, is NOT cruelty-free. It inherits the policy of its parent company, Johnson & Johnson, which tests on animals “when testing is required by law or specific government regulation” (official statement below).

While some of their products, particularly in their new Neutrogena Naturals line, are labeled as “not tested on animals”, this is misleading. They sell their products in China, where animal testing is mandatory for foreign cosmetics. Because of this, Neutrogena isn’t considered to be a cruelty-free brand.

At A Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No
  • Third party animal testing: No
  • Tested on animals where required by law: Yes
  • Sold in mainland China: Yes
  • Certifications: None (On PETA’s “do test” list)
  • Parent company: Johnson & Johnson
  • Parent company status: NOT cruelty-free

Official Statement

Here is the statement I received when I reached out to ask about their animal testing policy:

Thank you for contacting Johnson & Johnson Consumer Inc., makers of Neutrogena®. We appreciate your interest in our company.

The Johnson & Johnson Family of Consumer Companies does not conduct testing of our cosmetic or personal care products on animals and we do not ask others to test on our behalf, except when testing is required by law or specific government regulation. When it comes to the development of medicines, medical devices and other regulated health products, where animal use is often required, our policies reflect the highest animal welfare standards and meet or exceed all applicable local and national laws and regulations.

And here is the statement as listed on their animal testing policy which can be found here:

We want you to feel good about how we make Neutrogena products. You can only do that if you have the facts. The fact is, Neutrogena doesn’t conduct animal testing of our cosmetic products anywhere in world, except in the rare situation where governments or laws require it. At Neutrogena, we won’t ever compromise on the quality or safety of our products or stop seeking alternatives to animal testing.

They’re also on PETA’s list of companies who DO test on animals:

Bottom Line

Neutrogena is not a cruelty-free company and they DO test on animals where required by law. For affordable and cruelty-free alternatives to Neutrogena, check out our guide on Cruelty-Free Drugstore Brands!

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12 Comments on "Neutrogena Claims Not To Test On Animals, Sells Products In China"

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Izzy Bruning
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Thank you so much for this post!
Your blog has helped me so much in going cruelty free!!
Izzy | Pinch of delight

Biba
Guest

Please add Dr. Sheffield (oral care), Tom’s of Maine (oral care) & Nizz Cosmetics (Halal; doesn’t use mica, which is good news to those who are also against child labor; UK), Khadija Cosmetics (Halal; France), Be A Bombshell (cosmetics), Rituel De Fille (cosmetics), Woolzies (laundry & soaps, which the latter are all vegan) & Tin Feather Lipsticks (Vegan; owned by The Pure Boutique, an small, indie, cruelty free company, which also owns Pure Anada, another cruelty free brand; Canada) to your cruelty free list, please.

Michael Pham
Guest

Tom’s of Maine is already in her cruelty free list 🙂

Biba
Guest

If that’s the case, then she can add Dr. Sheffield (oral care), Nizz Cosmetics (Halal; doesn’t use mica, which is good news to those who are also against child labor; UK), Khadija Cosmetics (Halal; France), Be A Bombshell (cosmetics), Rituel De Fille (cosmetics), Woolzies (laundry & soaps, which the latter are all vegan) & Tin Feather Lipsticks (Vegan; owned by The Pure Boutique, an small, indie, cruelty free company, which also owns Pure Anada, another cruelty free brand; Canada) to the cruelty free list.

Margaret Martin
Guest

Tom’s of Maine is owned by Colgate-Palmolive!

Lila Browndog
Guest

which bought Tom’s for $100 milion. wow….BUT- Roxanne Quimby sold Burt’sBees to some big-shots
for $$$400 million+….Hoo-Hah i guess

Rosie
Guest

This is laughable really. How do companies get away with this wording? It’s so easy for someone to read that and think “oh, they don’t test on animals, great”, when they don’t understand that it’s not a “rare situation” because they sell in China. It’s completely misleading.

mandy
Guest

I USED to use Neutrogena products exclusively UNTIL I discovered that they are cruel to animals. It has been difficult to find replacement products that I love as much as my old brand for all the products I have used for decades unknowingly contributing to cruelty but…through EXTENSIVE RESEARCH I have found EXCELLENT sunscreen at Supergoop.com and AMAZING lipbalm from RED APPLE LIPSTICK.com as well as the Dr. BRONNERS lip balms, AMAZING tooth pastes and liquid soaps.

Lisa - papergrace
Guest

I bought one of their cleansers (a few months ago) thinking it was cruelty-free. I know better now, but I hate misleading information like they put on their bottles. Shame on them.

Cassi
Guest

Oh thank you for sharing this! Very helpful cuz I always knew this product can be very misleading. thank u for this awesome website and always helpful if the product or brand is cruelty free or not.

Anonymous
Guest

I need some help finding an effective, CF replacement for Neutrogena’s T/Gel Extra Strength shampoo. Any suggestions? Thanks in advance!

Erika B
Guest

What surprises me is that a known Hollywood Vegan has been a spokesperson for them, you’d think with them not being Cruelty-Free they wouldn’t advertise for them.

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