We’ve received so many questions about Morphe’s animal testing policy as the brand became more and more popular. If you’re familiar with the youtube beauty community, you’ve definitely heard of Morphe (pictured above is Jaclyn Hill and her palette in collaboration with Morphe). They specialize in brushes and eyeshadow palettes at affordable prices.

Despite their popularity, Morphe’s cruelty-free status has been surprsingly hard to get. We’ve reached out to them multiple times and haven’t heard back… until now. They kindly answered all our questions, which you’ll find below, and it turns out that Morphe is cruelty-free!

They have confirmed that they don’t test finished products or ingredients on animals. They also stated that their suppliers don’t test on animals, and no third parties test on animals on their behalf. They don’t test on animals where required by law and their products aren’t sold in China. They are a private company and they do not have a parent company at this time.

Keep reading for their policy and a Q&A.

At A Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No
  • Third party animal testing: No
  • Tested on animals where required by law: No
  • Sold in mainland China: No
  • Certifications: None
  • Parent company: None
  • Parent company status: N/A

Email Correspondence

Morphe does not include an animal testing policy on their official website, so I reached out to them to find out if they are cruelty-free. This is the response I received.

Morphe absolutely does not use any of our products on animals for testing purposes and we do not condone the use of animals for cosmetic testing, this also includes companies we work with.

We do not market our products in other nations directly, our social media channels and associates tend to be the main source of our PR. We do work with distributors in various nations but we only allow these if they meet our terms and policy as they represent our products and public image.

We are our own private company and are not associated with any other company, organization or entity.

We offer both natural and vegan products between our various lines. Our brush sets include sets that are Natural Bristles and sets that are Synthetic Bristles. We have sets that are a mix of both as well, but in all cases we do indicate on our website which is which with full descriptions per brush.

Regarding our palettes and cosmetic products, You may view each product’s individual list of ingredients on our website per product, please keep in mind that some ingredients that usually come from natural source, we actually have subbed them with synthetic versions, if you see a product you wish to get more information about, let us know.

To accommodate all our customer’s needs we do offer alternative vegan / synthetic brush sets on our website. Please search using keyword Vegan and Synthetic to see all these products.

To further state, all materials used in our manufacturing are gathered in a cruelty free manner, including those we receive from companies we work with. We hope this answers your questions regarding our process.

Q&A with Morphe

Since the email response was incomplete, I followed up with them with the following questions to confirm they are cruelty-free. Here are their answers, with my questions in bold.

1. Does your company test on animals, either for finished products or ingredients?

We absolutely do not use any of our products on animals for testing purposes and do not condone the use of animals for cosmetic testing.

2. Do your suppliers test on animals?

No our suppliers do not test on animals.

3. Does your company hire or allow third parties to test on animals on your behalf?

No our company doesn’t hire or allow third parties to test on animals on our behalf.

4. Do you test on animals wherever the authorities require it by law?

Fortunately our brand isn’t associated with regions that test on animals by law.

5. Are your products sold in stores in mainland China?

Here is a list of our international distributors, you will see we do not have any in China.

Are Morphe Products Vegan?

As mentioned in the email correspondence, Morphe makes both natural (animal hair) and vegan (synthetic) brushes. In addition to brushes, they also offer their own line of makeup products, some of which are vegan-friendly. Many of their makeup products are not vegan-friendly as they contain lanolin (sheep wool fat) or cera alba (beeswax).

Bottom Line

Morphe is cruelty-free, and has been added to our list of cruelty-free brands!

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24 Comments on "Morphe Finally Confirmed Their Cruelty-Free Status"

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Hello! I noticed this article but when I check the list of cruelty free brands Morphe is not on there. Is this brand actually not cruelty free?? Thank you for all that you do! I love your blog and am a frequent lurker!! 🙂

Nicollette S

Yes I was wondering this as well.

I ordered from Morphe a while back and they gave a free gift for spending a certain amount. It was a lipgloss but it said made in China. Doesn’t that mean animal testing? However I read elsewhere that a majority of morphe was bought by another company (not sure which); does this mean a reformulation of their makeup? Is the Jacklyn Hill palette cruelty free? A company can decide to be cruelty free at any point but it doesn’t always mean that their products from before that point are. Where I choose to purchase will highly depend on these factors… Read more »

“Made in China” does not mean animal testing. “Sold in China” does, and Morphe isn’t sold in China.


That is incorrect, there are many cosmetic product categories sold in China that are not subject to mandatory animal testing. One such category is general use cosmetics that are made in china.

Lizzy Jones

Luckily products that are made in china don’t have to be tested on animals only if they’re sold there whichever Morphe don’t! 🙂


Manufacturing in China does not require animal testing, SELLING in China does. Odd but that’s what it is.


how can they say they are cruelty free when they have sable and badger hair brushes


Exactly! That is what I came here to write. It doesn’t make sense!

Chey Dakota

my comment seems to have disappeared asking how they are cruelty free when they use sable and badger hair in there brushes

Xiomara Gonzalez

I was wondering the same thing…


Just like mink eyelashes, the hairs are collected after they shed the hairs and are on the ground. Their products are cruelty free, they don’t claim to be vegan.

I’m super excited they finally confirmed it! I’m going to go to the Morphe Store tomorrow and see what the employees say


Mink are agressive animals though so they can’t just brush there hair whilst they shed their fur, they treat them horribley, so mink are not cruelty free, but I don’t know anything about badgers so I can tell say anything on them.


badger hair is collected after they are killed so not cruelty free same as mink and sable


Hello! I’m still new to this cruelty free thing, but I don’t understand how Morphe is considered cruelty free when they still make natural hair brushes? Can someone explain? Thanks in advance!


cruelty-free is when the animals are brushed for their hair rather than any of the crueler methods. Vegan is when no animal hair is used (synthetic brushes). Some people disagree with this method of labeling, as they argue the conditions the animals are kept in are sometimes horrible and thus not cruelty-free; if this is your belief then you should look for synthetic brushes, not cruelty-free ones.


I just received my Jaclyn Hill palette, but on the packaging it says made in China. Wouldn’t that mean they test on animals?


Only products sold in China must be tested, if they’re made in china and then distributed elsewhere, China’s laws do not apply ☺️


I’ve literally been stalking your website today. It’s been so useful! I found out about 85% of my skincare and makeup products are from brands that test on animals. I’m not going to throw anything away, but over the next couple of months I will definitely phase out of these brands and start buying cruelty free. Thank you for all the info!


Congratulations on finally getting this information!!! It has been so hard to get a response from them.
Side note: You may wish to change your questionnaire from “Sold in China” to reflect their most recent mandate regarding special use cosmetics and the exemptions from mandatory testing.

Tehreem Hanware

Do they contain any pig by products?

Tehreem Hanware

Do they contain any ingredient derived from the pig?

Tracie Wong

How can Morphe be cruelty free when the have brushes from animal fur?