We’ve received so many questions about Morphe’s animal testing policy as the brand became more and more popular. If you’re familiar with the youtube beauty community, you’ve definitely heard of Morphe (pictured above is Jaclyn Hill and her palette in collaboration with Morphe). They specialize in brushes and eyeshadow palettes at affordable prices.

Despite their popularity, Morphe’s cruelty-free status has been surprsingly hard to get. We’ve reached out to them multiple times and haven’t heard back… until now. They kindly answered all our questions, which you’ll find below, and it turns out that Morphe is cruelty-free!

They have confirmed that they don’t test finished products or ingredients on animals. They also stated that their suppliers don’t test on animals, and no third parties test on animals on their behalf. They don’t test on animals where required by law and their products aren’t sold in China. They are a private company and they do not have a parent company at this time.

Keep reading for their policy and a Q&A.

At A Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No
  • Third party animal testing: No
  • Tested on animals where required by law: No
  • Sold in mainland China: No
  • Certifications: None
  • Parent company: None
  • Parent company status: N/A

Email Correspondence

Morphe does not include an animal testing policy on their official website, so I reached out to them to find out if they are cruelty-free. This is the response I received.

Morphe absolutely does not use any of our products on animals for testing purposes and we do not condone the use of animals for cosmetic testing, this also includes companies we work with.

We do not market our products in other nations directly, our social media channels and associates tend to be the main source of our PR. We do work with distributors in various nations but we only allow these if they meet our terms and policy as they represent our products and public image.

We are our own private company and are not associated with any other company, organization or entity.

We offer both natural and vegan products between our various lines. Our brush sets include sets that are Natural Bristles and sets that are Synthetic Bristles. We have sets that are a mix of both as well, but in all cases we do indicate on our website which is which with full descriptions per brush.

Regarding our palettes and cosmetic products, You may view each product’s individual list of ingredients on our website per product, please keep in mind that some ingredients that usually come from natural source, we actually have subbed them with synthetic versions, if you see a product you wish to get more information about, let us know.

To accommodate all our customer’s needs we do offer alternative vegan / synthetic brush sets on our website. Please search using keyword Vegan and Synthetic to see all these products.

To further state, all materials used in our manufacturing are gathered in a cruelty free manner, including those we receive from companies we work with. We hope this answers your questions regarding our process.

Q&A with Morphe

Since the email response was incomplete, I followed up with them with the following questions to confirm they are cruelty-free. Here are their answers, with my questions in bold.

1. Does your company test on animals, either for finished products or ingredients?

We absolutely do not use any of our products on animals for testing purposes and do not condone the use of animals for cosmetic testing.

2. Do your suppliers test on animals?

No our suppliers do not test on animals.

3. Does your company hire or allow third parties to test on animals on your behalf?

No our company doesn’t hire or allow third parties to test on animals on our behalf.

4. Do you test on animals wherever the authorities require it by law?

Fortunately our brand isn’t associated with regions that test on animals by law.

5. Are your products sold in stores in mainland China?

Here is a list of our international distributors, you will see we do not have any in China.

Are Morphe Products Vegan?

As mentioned in the email correspondence, Morphe makes both natural (animal hair) and vegan (synthetic) brushes. In addition to brushes, they also offer their own line of makeup products, some of which are vegan-friendly. Many of their makeup products are not vegan-friendly as they contain lanolin (sheep wool fat) or cera alba (beeswax).

Bottom Line

Morphe is cruelty-free, and has been added to our list of cruelty-free brands!

Cruelty-free made simple!

Download the full list of cruelty-free brands in my 10-page guide, Cruelty-Free Made Simple. Enter your name and email below to get it in your inbox.

Aly Laughlin
By Aly Laughlin|
Aly is an editor for Cruelty-Free Kitty and the creator of her animal-friendly food and lifestyle blog, The Vegan Spy. She loves vintage game shows, vogueing and chocolate chip cookies.