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Colourpop is a trendy affordable makeup brand based out of LA. They are especially popular for their unique creme-powder “Super Shock Shadows” and their colorful range of lipsticks, both of which are only $5!
But is Colourpop cruelty-free? The animal testing policy information on their website is incomplete so I reached out to them to find out.
I am pleased to announce that Colourpop is proudly cruelty-free! They confirmed that they do not conduct any animal testing, nor do they commission third parties to do so on their behalf. They also confirmed that none of their suppliers test on animals, and their products are not sold in China. Their parent company, Seed Beauty, is also cruelty-free.
Yay! Keep reading for their email correspondence and a vegan product list at the end of the post.
At A Glance
- Finished products tested on animals: No
- Ingredients tested on animals: No
- Third party animal testing: No
- Tested on animals where required by law: No
- Sold in mainland China: No
- Certifications: PETA
- Parent company: Seed Beauty
- Parent company status: cruelty-free
Colourpop is certified by PETA as being cruelty-free.
From the Website
Colourpop has a brief statement regarding animal testing on their website:
ColourPop was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty, we pride ourselves on being wallet friendly and bunny approved. We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop HQ to be exact!).
Since the statement on their website is incomplete, I reached out to Colourpop to ask them specific questions. Here is the response I received:
ColourPop is very passionate about animals and does not support or condone animal testing in any way.
Neither ColourPop nor ColourPop’s parent company Seed Beauty, test on animals. No outside company tests on animals for us and none of our suppliers test on animals. Our products are not sold in China.
Hope this answers most of your questions and thank you for checking with us regarding these issues!
We are extremely proud to be cruelty free! 🙂
Colourpop (NON) Vegan Product List
Almost all of Colourpop’s products are vegan, with the following exceptions:
Colourpop is cruelty-free, and is included in our cruelty-free brand list! For a full list of cruelty-free brands, click here.
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