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Natasha Denona: Animal Testing Policy + Vegan Products

by Suzana Rose

May 22, 2018

I'm happy to announce that I added Natasha Denona to my list of cruelty-free brands! This pro makeup brand has been gaining in popularity recently and I've been getting requests to look into it.

Spread the word.

In short: Natasha Denona addressed all my questions, and their answers point to being a cruelty-free brand. Here are the facts:

At A Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No
  • Suppliers test on animals: No
  • Third party animal testing: No
  • Tested on animals where required by law: No
  • Sold in mainland China: No
  • Certifications: None
  • Parent company: None

E-Mail Response

Here's their reply, where they address everything from suppliers to "required by law" testing:

Hi Suzi,

Thank you so much for reaching out!

We are happy and proud to inform you that none of our ingredients suppliers, nor our manufacturers are practicing any kind of animal testing! We ourselves, and especially Natasha, are against these horrible methods.

The origins of our ingredients are from Germany, France, Italy and the US. Our products are manufactured in Italy. For your information, testing cosmetics on animals in Europe is against the law.

Moreover, we do not sell our products in China, because of the mandated animal testing. This is true for any market where there is mandated animal testing.

Since animal testing for cosmetics is banned within the EU, it's safe to say that Natasha Denona doesn't test on animals, and their ingredients aren't tested on animals. They also specifically mention that their suppliers don't test on animals, and that they don't sell their products where required by law.


Keep in mind that Natasha Denona isn't Leaping Bunny-certified. If this is a deal breaker for you, be aware! They also haven't signed PETA's pledge of no animal testing, and can't be found anywhere on PETA's Caring Consumer list.


Final Verdict

Although Natasha Denona isn't certified, their answers indicate that they're 100% cruelty-free. However, you should know that they're not vegan, as some of their products contain Beeswax and Carmine.

I asked for a list of Natasha Denona's vegan products, and this is what I was given. Since they're all individual shadows and most eyeshadows come in palettes, it's hard to make out what's vegan and what isn't. If you have more info, let me know in the comments below.

The vegan product list I was given:

  • Blackest Black Eyeshadow Matte
  • Blackest Black Gold Rush Eyeshadow
  • Mono Eyeshadow Metallic 02M Blue Space
  • Mono Eyeshadow Metallic 03V Deep Pacific
  • Mono Eyeshadow Metallic 04M Chromatic
  • Mono Eyeshadow Metallic 07M Graphite
  • Mono Eyeshadow Metallic 09M Quick Silver
  • Mono Eyeshadow Metallic 11M Metallic Steel Blue
  • Mono Eyeshadow Metallic 12M Glaze
  • Mono Eyeshadow Metallic 13M Raw Gold
  • Mono Eyeshadow Metallic 15M Bottle Green
  • Mono Eyeshadow Metallic 16M Emerald Green
  • Mono Eyeshadow Metallic 19M Deep Teal
  • Mono Eyeshadow Metallic 22M Maroon
  • Mono Eyeshadow Metallic 25 Aura
  • Mono Eyeshadow Metallic 27M Slate
  • Mono Eyeshadow Metallic 31M Cool Bronze
  • Mono Eyeshadow Metallic 38M Gray Brown
  • Mono Eyeshadow Metallic 40M Lavender Gray
  • Mono Eyeshadow Metallic 44M Indian Gold
  • Mono Eyeshadow Metallic 51M Rosewood
  • Mono Eyeshadow Metallic 59M Moonstone
  • Mono Eyeshadow Metallic 63M Oxide
  • Mono Eyeshadow Metallic 68M Golden Flesh
  • Mono Eyeshadow Metallic 78M Umber
  • Mono Eyeshadow Metallic 80M Piggy
  • Mono Eyeshadow Metallic 87 Light Coral
  • Mono Eyeshadow Metallic 06P Anthrazit
  • Mono Eyeshadow Metallic 23P Smoky Plum
  • Mono Eyeshadow Metallic 32P Deep Slate Grey
  • Mono Eyeshadow Metallic 43P Smoky Quartz
  • Mono Eyeshadow Metallic 47P Dark Sepia
  • Mono Eyeshadow Metallic 56P Pearl
  • Mono Eyeshadow Metallic 58P Satin Tan
  • Mono Eyeshadow Metallic 61P Ochre
  • Mono Eyeshadow Metallic 70P Cool Plum
  • Mono Eyeshadow Metallic 75P Satin Skin
  • Mono Eyeshadow Matte 84V Powder Blue
  • Mono Eyeshadow Duochrome 05M Calypso Blue
  • Mono Eyeshadow Duochrome 14M Antique Olive
  • Mono Eyeshadow Duochrome 17M Cloudy Blue
  • Mono Eyeshadow Duochrome 49M Vintage
  • Mono Eyeshadow Duochrome 50M Sienna
  • Mono Eyeshadow Duochrome 52M Golden Beige
  • Mono Eyeshadow Duochrome 60M Golden Rose
  • Mono Eyeshadow Duochrome 86P Golden Aquamarine
  • Mono Eyeshadow Sparkling 10M Aluminum
  • Mono Eyeshadow Sparkling 18M Glam Green
  • Mono Eyeshadow Sparkling 20M True Gold
  • Mono Eyeshadow Sparkling 45M Industrial

Where To Buy

You can find Natasha Denona makeup !

P.S. Click here to check out what other brands are cruelty-free at Sephora!

Have you tried Natasha Denona makeup?

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