This month, we mainly looked into K-Beauty and J-Beauty brands as well as some other brands. We still have yet to hear from some of them, so this list is not exhaustive. However, you'll find MANY cruelty-free brands from Asia that we've already added below, and none of them test on animals even where required by law.
The Cruelty-Free 5: Our Crtieria
All brands that we classify as cruelty-free have confirmed the following. Find out more about the Cruelty-Free 5.
- Their company doesn't test finished products or ingredients on animals
- Their suppliers don't test finished products or ingredients on animals
- No third parties test their finished products or ingredients on their behalf
- They do not test on animals where required by law
- Their products are not sold in stores in countries which require animal testing
New Brands Added: Cruelty-Free
The brands below have confirmed that they're truly cruelty-free, meaning that no animal testing is performed on their products at any level during production and beyond.
- Selfless by Hyram
- Mayraki Professional
- The Creme Shop
- Makeup by Mario
- Botanic Tree
- CLE Cosmetics
- Beauty of Joseon
- Be Kind Beauty
- Fable & Mane
- St. Tropez
- Color Dept.
- The Vegan Glow
- Then I Met You
- Peach & Lily
- Krave Beauty
- goPure Beauty
New Brands Added: NOT Cruelty-Free
These brands are either available in countries that still require animal testing prior to selling, or they disclosed that they do test on animals whenever a regulatory group requires them to do so.
New Brands Added: Grey Area
These brands either did not respond to our multiple attempts to contact them, or they didn't prove enough information by addressing all our questions. To encourage them to be transparent about their cruelty-free status, you can try reaching out to them on social media and via email.
Can't find a brand in our database?
As always, thank you for being a compassionate consumer and shopping cruelty-free.
Shop Cruelty-Free—It's Easy!
Find the best cruelty-free makeup, skincare, hair care products and more with our curated database. Shop here to find ethical products.