goPure Beauty has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
“At goPure, we’re on a mission to clean up skincare routines. That’s why we created a better approach to beauty, powered by safe and clean active ingredients that mean real results. We don’t believe in dirty ingredients. No fillers. No fake stuff. No toxic chemicals. Just goPure goodness designed with your skin in mind. No matter your skin concern, our natural botanicals, pure vitamins, potent proprietary formulas, and premium-grade products transform the look of your skin minus the harsh after effects and irritation.”
goPure Beauty is not owned by any parent company that tests on animals.
No, goPure Beauty is not sold where animal testing is required by law.
Yes, goPure Beauty is certified by Peta.
goPure Beauty is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
Although goPure Beauty is not 100% vegan, they do offer a selection of vegan-friendly products. The following products are vegan and contain no animal-derived ingredients:
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