Is goPure Beauty Cruelty-Free?

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Is goPure Beauty Cruelty-Free?

goPure Beauty is cruelty-free. The brand has confirmed their cruelty-free status with CFK. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.

When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About goPure Beauty

“At goPure, we’re on a mission to clean up skincare routines. That’s why we created a better approach to beauty, powered by safe and clean active ingredients that mean real results. We don’t believe in dirty ingredients. No fillers. No fake stuff. No toxic chemicals. Just goPure goodness designed with your skin in mind. No matter your skin concern, our natural botanicals, pure vitamins, potent proprietary formulas, and premium-grade products transform the look of your skin minus the harsh after effects and irritation.”

Is goPure Beauty owned by a parent company that tests on animals?

goPure Beauty is not owned by any parent company that tests on animals.

Is goPure Beauty sold where animal testing is required by law?

No, goPure Beauty is not sold where animal testing is required by law.

Is goPure Beauty certified cruelty-free by any organizations?

Yes, goPure Beauty is certified by Peta.

Is goPure Beauty vegan?

goPure Beauty is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like goPure Beauty are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

goPure Beauty Vegan Product List

Although goPure Beauty is not 100% vegan, they do offer a selection of vegan-friendly products. The following products are vegan and contain no animal-derived ingredients:

  • Anti Wrinkle Sheet Mask
  • Actives Brighten & Even Serum
  • Hyaluronic Acid Seurm
  • Vitamin C Serum
  • Vitamin C moisturizer
  • Youth Glow Eye Gel
  • Vitamin C Cleanser
  • Hydrating Toner
  • Argan Oil
  • Rosehip Oil
  • 10% Niacinamide Booster
  • Advanced Repair Eye Cream
  • Micellar Makeup Remover Wipes

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