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Charlotte Tilbury Is Now Owned By A Parent Company That Isn’t Cruelty-Free

by Suzana Rose

Nov 11, 2020

This year, there were rumors of Charlotte Tilbury selling her company. Among the interested buyers were Unilever, L'Oreal, and Shiseido. In the end, it was Puig who acquired a majority stake in the brand.

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This means that Charlotte Tilbury, who reportedly owned between 50% to 75% before the deal, no longer owns the brand. Here's her statement regarding this acquisition:

“I’ve always dared to dream and create magic through beauty. I’m proud to be joining forces with Puig in a strategic partnership that will help us achieve our limitless ambitions. We’ve reached a pivotal point in our growth since launching seven years ago, and we’re looking forward to unlocking new opportunities with Puig, which is the perfect partner as we build an iconic brand to last.”

Charlotte Tilbury

Puig mainly owns fragrance brands such as Paco Rabanne, Jean Paul Gaultier, Nina Ricci, and Prada Parfums. Since some of these brands are sold in mainland China, Puig is not a cruelty-free company.

Charlotte Tilbury already had entered the Chinese market with their holiday pop-up shops, which puts them at risk of post-market animal testing. They were moved to the grey area for this reason last year.

Puig mentioned plans for Charlotte Tilbury to expand globally in their press release. They claim:

“Charlotte Tilbury also will be able to access Puig global footprint and operations to expand its worldwide presence."


At the moment, Charlotte Tilbury is still in the grey area until we can confirm the following:

  • The brand no longer engages in the holiday pop-up shops in mainland China
  • The brand will not begin testing on animals where required by law as a result of this acquisition by Puig

To find brands that are truly cruelty-free, please visit our list.

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+ Show Comments (2) - Hide Comments (2)
  • Natolene Goliath says:

    What a crazzy move and not to make sure that what the brand stood for before would be part of the financial heights that they trying to reach. As much as I love this product, I will have to stop buying it.

  • Therese Reinsch says:

    My daughter and I will no longer be purchasing Charlotte Tilbury products based on animal testing possibilities. Thx

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