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Is Charli D’Amelio’s Born Dreamer Perfume Cruelty-Free?

by Charlotte Pointing

Jul 22, 2022

Most people know Charli D'Amelio for her TikTok performances. But now the content creator, who boasts more than 144 million followers on the social media platform, has ventured into beauty. Her new perfume Born Dreamer is vegan. But is it also cruelty-free?

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D'Amelio recently told VegNews that she co-designed Born Dreamer to help people "feel good in every way possible." She added that not only is the packaging recyclable and refillable, but the formula "wasn't tested on animals."

"These things are important to me and my fans," she continued. "I wanted to be proud of what the product I was creating stands for."

French fragrance house Robertet helped to create the perfume, which features notes of citrus, pear, and jasmine. It is currently for sale on Ulta's website. (The beauty retailer deems Born Dreamer vegan and clean. But it has not indicated whether or not it is cruelty-free.)

The fragrance has neither a Leaping Bunny certification from Cruelty Free International nor PETA's seal of approval.

The most recent update on Robertet's animal testing policy was in 2019. After discussions with PETA, the fragrance house claimed it had banned animal testing (unless required by law).

At the time Mimi Bekhechi, PETA's director of international programs praised Robertet for "moving away from the archaic practice" of animal testing.

To find out more about whether Born Dreamer can really be considered cruelty-free, we have reached out to D'Amelio and her team for clarity. As of yet, we have not heard anything back. It's worth noting that Cruelty-Free Kitty does not consider brands that sell in markets where animal testing is required as cruelty-free.

However, fragrances we have verified as cruelty-free include Plur's Hanami Eau de Parfum, NEST Fragrances' Indigo Eau de Parfum, and Pacifica's Kindred Spirit Spray Perfume.

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  • Christine says:

    Thank you for your persistence in trying to get an answer. Until there’s a leaping bunny, seal of approval from Peta or it makes Cruelty Free Kitty list, I won’t be purchasing Born Dreamer!

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