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Ashley Tisdale Launches Vegan Beauty Line Being Frenshe – Is It Cruelty-Free?

by Charlotte Pointing

Aug 12, 2022

Ashley Tisdale has launched a new beauty and wellness line called Being Frenshe. A follow-up to her wellness platform Frenshe, the new line is vegan, features upcycled ingredients, and claims to be cruelty-free.

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Most of us know Tisdale from her role as antagonist Sharpay Evans in the High School Musical franchise. But since the movies came to an end, the actor and musician has been pretty busy.

She released her third album in 2019 and launched Frenshe in 2020 (the same year she had her daughter Jupiter). Now, she has entered the beauty and wellness industry.

Available in Target, Being Frenshe's products include candles, body washes, hair masks, bath powders, body scrubs, and more. In fact, the whole line consists of no less than 45 products.

All are split into "mood" categories, as Tisdale is a keen advocate of the link between scent and emotion. And, in a bid to reduce waste, a number of products include upcycled ingredients, like rose, akigalawood, and orange flower.

In the spirit of inclusivity and accessibility, nothing is priced higher than $17.

"My vision for Being Frenshe is to create high-quality products that help people feel good. And to offer them at accessible prices," Tisdale wrote in an essay published on Frenshe.

She added: "The goal of these offerings is to make your day better, whether you have an hour for a bath or just seconds to apply a perfume oil and breathe in."

Is Being Frenshe really cruelty-free?

In the essay, Tisdale also claims that Being Frenshe is free of animal testing. Target backs up this claim, and alongside clean, vegan, and paraben-free stamps, it marks Being Frenshe as cruelty-free.

Target notes: "A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals."

Currently, there is no indication that Being Frenshe has been certified as cruelty-free by Cruelty Free International's Leaping Bunny program or by PETA.

Cruelty-Free Kitty has reached out to the brand for further information about its animal testing policies.

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