Natasha Denona Animal Testing Policy 2016

Image: Natasha Denona
Image: Natasha Denona

I’m happy to announce that I added Natasha Denona to my list of cruelty-free brands! This pro makeup brand has been gaining in popularity recently and I’ve been getting requests to look into it.

In short: Natasha Denona addressed all my questions, and their answers point to being a cruelty-free brand. Here are the facts:

At A Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No
  • Suppliers test on animals: No
  • Third party animal testing: No
  • Tested on animals where required by law: No
  • Sold in mainland China: No
  • Certifications: None
  • Parent company: None

E-Mail Response

Here’s their reply, where they address everything from suppliers to “required by law” testing:

Hi Suzi,

Thank you so much for reaching out!

We are happy and proud to inform you that none of our ingredients suppliers, nor our manufacturers are practicing any kind of animal testing! We ourselves, and especially Natasha, are against these horrible methods.

The origins of our ingredients are from Germany, France, Italy and the US. Our products are manufactured in Italy. For your information, testing cosmetics on animals in Europe is against the law.

Moreover, we do not sell our products in China, because of the mandated animal testing. This is true for any market where there is mandated animal testing.

Since animal testing for cosmetics is banned within the EU, it’s safe to say that Natasha Denona doesn’t test on animals, and their ingredients aren’t tested on animals. They also specifically mention that their suppliers don’t test on animals, and that they don’t sell their products where required by law.


Keep in mind that Natasha Denona isn’t Leaping Bunny-certified. If this is a deal breaker for you, be aware! They also haven’t signed PETA’s pledge of no animal testing, and can’t be found anywhere on PETA’s Caring Consumer list.


Final Verdict

Although Natasha Denona isn’t certified, their answers indicate that they’re 100% cruelty-free. However, you should know that they’re not vegan, as some of their products contain Beeswax and Carmine. I’ve asked for a list of their vegan products and I’ll be updated this post once I get a response!

Where To Buy

You can find Natasha Denona makeup at Sephora!

P.S. Click here to check out what other brands are cruelty-free at Sephora!

Have you tried Natasha Denona makeup?

  • Kiss & Make-up

    Hurrah :-)

  • Suzi | Cruelty-Free Kitty

    Sarah, you go girl! Thank you so much for your love and support! xx