After speaking with a representative of the brand, I'm happy to announce that The Outset is Cruelty-Free Kitty verified. It's exciting and encouraging that a popular celebrity line would launch as completely cruelty-free and vegan, and I hope that this is a trend that continues as more and more celebrities enter the beauty market.
Our Cruelty-Free Criteria
At Cruelty-Free Kitty, we verify each brand added to our database in order to ensure that all brands are truly cruelty-free. After contacting The Outset, we're happy to confirm the following:
- The Outset does not test finished products or ingredients on animals
- The Outset’s suppliers do not test finished products or ingredients on animals
- The Outset does not allow any third-parties to test on animals on their behalf
- The Outset does not test on animals where required by law
- The Outset is not available in stores in countries which require animal testing
Not only is the brand cruelty-free, but the formulations are all 100% vegan, meaning they contain no animal-derived ingredients.
Along with being cruelty-free and vegan, the entire line is formulated with simple, natural and clean ingredients. The brand calls itself "consciously clean", and the claim holds true: The Outset is a truly clean beauty brand full of ingredients you can feel safe using.
Johansson's skincare brand also makes strides toward eco-friendly packaging and production. At the time of writing, all of the products are packaged in either glass or plastic, which is 50% post-consumer recycled plastic.
On top of this, the brand also uses 100% recyclable FSC-certified paper for both their product packaging and shipping containers. Finally, the brand promises that they'll soon be offering eco-friendly refill pouches for their products.
About The Outset
Johansson’s skincare brand favors a skincare line and regimen focused on simplicity and the basics. The line launched with six fragrance-free products: a cleanser, prep serum, day cream, night cream, fine line cream and lip treatment.
"I created this brand to elevate clean, essential skin care. This will be a brand for everyone who wants their skin to look its best with minimal effort."-Scarlett Johansson
The Outset's products are currently available exclusively at their website. We're excited to see more from the brand in the future, and hope that as more celebrity beauty brands come out, they continue to launch as cruelty-free.
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