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Ariana Grande’s New Brand R.E.M. Beauty Is Now Verified Cruelty-Free

by Suzana Rose

Mar 7, 2022

Ariana Grande’s latest beauty venture is now verified cruelty-free by Cruelty-Free Kitty. The singer has been vegan for years and is known for her animal activism, so it’s no surprise that her new beauty brand is in line with her values. R.E.M. Beauty offers vegan and cruelty-free makeup that is also ethically made in the USA, Italy, and Indonesia. The line includes everything from foundation to lipsticks, and it’s all available now on the R.E.M. Beauty website.

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Our Cruelty-Free Criteria

At Cruelty-Free Kitty, we verify each brand added to our database in order to ensure that all brands are truly cruelty-free. After contacting R.E.M. Beauty, we're happy to confirm the following:

  • R.E.M. beauty does not test finished products or ingredients on animals
  • R.E.M. beauty's suppliers do not test finished products or ingredients on animals
  • R.E.M. beauty does not allow any third-parties to test on animals on their behalf
  • R.E.M. beauty does not test on animals where required by law
  • R.E.M. beauty is not available in stores in countries which require animal testing

Claims On Their Website

On their website, the brand only makes the following claim in their FAQ regarding animal testing:

"We are happy to share that all of our products are cruelty-free."

- R.E.M. Beauty FAQ

Since the claim "cruelty-free" is not regulated, it's important to contact brands directly to ensure that they're truly cruelty-free according to the above criteria. Fortunately, in this case, the brand was able to back up its claim and answered all of our questions via email.

R.E.M. Beauty Is Also Vegan

In addition to being cruelty-free, R.E.M. beauty is also 100% vegan, meaning that their products are free from both animal testing and animal ingredients. The brand also claims that their ingredients are ethically-sourced, and all of their suppliers must adhere to a strict code of conduct which includes fair wages and working conditions for all workers.

About R.E.M. Beauty

The brand was created with the intention of being inclusive for all skin types and tones, with a wide range of shades for both face and lips. The goal is to make everyone feel beautiful and confident, and to help them achieve their most vivid dreams.

"I love make up, I love how it makes me feel, I love how instrumental it is to my art and to one’s sense of self and artistic expression. I want to help encourage others to feel even more beautiful, to create, to tell their stories creatively and express themselves."

- Ariana Grande

We're excited to see this brand grow and hope that they continue to be a force for good in the beauty industry. Currently, R.E.M. Beauty is available exclusively at rembeauty.com.

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

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