Since then, Hudgens has apologized and came to understand the severe reality of the pandemic. After a lifetime of dealing with skincare issues, Hudgens likewise sought to address her experiences with the harsh reality of how impersonal skincare can be. Hudgens and Beer launched a cruelty-free and Leaping Bunny certified (2021) skincare brand called KNOW Beauty that helps you understand your skincare needs based off of your lifestyle and genetics.
In being Leaping Bunny certified, KNOW Beauty:
- Does not test any of their finished products or ingredients on animals
- Does not ask others such as their suppliers or third-parties to do so on their behalf and
- Does not distribute their products in mainland China or any countries where testing on animals is required by law
Because both Hudgens and Beer struggled with acne, skincare is something that they take seriously. Hudgens and Beer have teamed up with dermatologist Karen Kagha to provide you with a "smarter" standard of skincare. KNOW Beauty is the first "intelligent" skincare brand in its promise to provide you with a curated DNA-based skincare line that first and foremost helps shed light on why you're experiencing certain skincare issues. For KNOW Beauty, it is important to be able to explain why your skin is, for example, breaking out or experiencing a rash, in order to find the ideal treatment for your unique needs.
To get started, you can complete a one-minute diagnostic on their website and then buy and return a cheek-swab. Afterwards, KNOW Beauty will analyze your DNA and send you a curated skincare routine that fits your specific skincare needs. Products you can choose from include cleansers, serums, creams, moisturizers and masks.
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