The theme of the collection is “Pass on the Power”, with Jen saying: “It’s important for me to pay it forward and help young budding entrepreneurs with their ideas and dreams.” As part of this commitment, e.l.f. also sharing inspiring stories of women who debuted the collection on the collection’s launch page.
The affordable range consists of beauty, cosmetics and a multipurpose pomade for hair and brows. Here’s a peek at what’s in the range:
- $8
Lipstick and liner meet in three different colors, all with a rich, matte finish.
- $5
Cream-to-powder eyeliner pencils that are smooth and smudgy.
- $14
All-in-one face and eye palette that’s perfect to recreate Jen’s look.
- $6
A multipurpose clear pomade for your hair and your brows.
- $8
Moisturizing, coconut-scented face mist to refresh makeup.
- $20
A complete set of lipstick and liner duos from the range.
- $12
3-piece brow and eyeliner kit.
As well as being cruelty-free and vegan, the collaboration is also committed to social change. For every selfie posted using the hashtag #elfmade, e.l.f will be donating $1 to Girls Inc – a charity dedicated to inspiring and mentoring young women in their life, career and leadership.
The e.l.f. xx Jen Atkin collection is limited-edition, so if you spot something you love, grab it while you can on and in Ulta stores.
Which Brands Are Cruelty-Free?
Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download