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Why I Started A Subscription Box For Cruelty-Free Kitty

by Suzana Rose

Oct 6, 2022

In 2022, I launched a subscription box! The idea was to send out a monthly box of cruelty-free and vegan products (both beauty and personal care items) to animal lovers all over the world. The response has been overwhelming and we're quickly becoming one of the best cruelty-free subscription boxes on the market.

Spread the word.

The Truth About Animal Testing

Each year, more than 500,000 animals are used in painful cosmetics tests that ultimately kill them. These animals include rabbits, mice, rats, guinea pigs, but also dogs. You've read that right: dogs are used in animal tests for cosmetics. Animal testing is still happening in the beauty industry in 2022, even though many brands try to deny and minimize this sad reality.

When you walk into your favorite drugstore, it's impossible to avoid products that were tested on animals. This is because over 90% of the top beauty and personal care brands still fund animal testing. Brands like L'Oreal, Neutrogena, Maybelline, Revlon, Pantene, Olay, Cerave, and hundreds more are NOT cruelty-free.

When you do manage to find cruelty-free brands, most of them are more expensive. You'll have to pay 2 to 3 times the price. For example, the cheapest cruelty-free toothpaste at my drugstore costs $6.99 compared to one tested on animal priced at $1.99. It's the same if you buy everything from makeup to laundry detergent.

Why I Started This Box

For almost a decade, I've been raising awareness and sharing information on how to shop cruelty-free. Many of you tell me how helpful my information is, but not everyone has gone succesfully cruelty-free—so I wanted to do more.

After testing hundreds of products, working with top brands, and having behind-the-scenes access, I can bring you a top quality subscription box and get you the best prices. The Better Beauty Box is truly the easiest way to go cruelty-free without paying an arm and a leg for your beauty and personal care products!

Get Your Box

What You Get Every Month

Each month, you get 4 to 5 full-size products. The products I choose for each box are more than a "nice to have". They're must-haves, including essentials like deodorant, toothpaste, and shampoo.

I also use your feedback to determine which products you want, and you can also choose your custom shades for certain products. Overall, you'll get skincare, makeup, hair care and styling, body and personal care, as well as occasional home and wellness products.

You can see the contents of our past boxes on betterbeautybox.com (please scroll down the front page).

Our Policy on Parent Companies

You'll be happy to know that there are no parent companies that test on animals allowed in the Better Beauty Box. All brands included are 100% cruelty-free and verified by Cruelty-Free Kitty, and they're also not owned by a parent company that tests on animals.

Are The Products Vegan?

All products are also 100% vegan, meaning that they don't include any ingredients that are animal-derived. You won't find carmine, beeswax, animal hair, or anything else that comes from animals in your box.

Pets love our box too!

Why Subscribe?

  • Go cruelty-free for good! You'll receive all your beauty and skincare essentials directly to your door. No need to waste time researching each product you buy.
  • Save money on your beauty and personal care products (about 75% discount)
  • Rest assured that the products you use are truly cruelty-free and vegan as verified by Cruelty-Free Kitty.
  • The products are actually good! You'll get the best products from well-known and new indie brands.
  • Cruelty-Free Kitty donates to animal charities like Beagle Freedom Project (an organization to help animals used in experiments) and Cat House on the Kings (the biggest no-cage, no-kill shelter for cats and kittens)
  • You can skip a month or cancel anytime!
Get Your Box

How Does It Work?

It's super easy! Just sign up for a monthly subscription, and your first box will be shipped out right away. You can also choose to pre-pay for 3 or 12 months in advance to receive a discount. You can cancel or skip a month anytime.

Better Beauty Box September 2022

How Much Does It Cost?

The monthly subscription is $39.99 per month, but you can save by pre-paying for 3 months ($37.99 per box) or 12 months ($34.99 per box) upfront.

Shipping is free to the United States and there's a flat shipping fee of $15 per box for international orders (please note you're getting 4 to 5 full-size items so it's a heavier box!).

Get Your Box

What Are People Saying?

We have overwhelmingly positive 5-star reviews for the box! Here's what some of our subscribers had to say:

"I just received my first box and I'm in love! It has all full-size products and they are things that I actually need. Can't wait to see what's in next month's box!" - Sarah K.

"I've been wanting to go cruelty-free for a while but I didn't know where to start. This box has everything I need and more, and it's such a great deal!" - Emily W.

"I never knew there were so many amazing cruelty-free brands out there! I'm so glad I found this subscription box because it's been such a game changer for me." - Jolene S.

Where Do I Subscribe?

To subscribe, go to betterbeautybox.com and select the best option for you. If you're looking to go cruelty-free, this box will make it so much easier for you.

Get Your Box


Since our launch, we've continuously improved every aspect of the Better Beauty Box (formerly Cruelty-Free Kitty Beauty Box). We've also been lucky enough to partner with some amazing brands, like Juice Beauty, Kahina Giving Beauty, Elate Cosmetics, PiperWai, and so many more. Here's a look at our journey so far:

December 2021: Pre-launch! We announced our upcoming box to our first subscribers and received an overwhelmingly positive response.

March 2022: Our first box shipped! With a total value of $165, it contained some of my long-time favorite conscious brands including a full-size Oil Cleanser by Kahina Giving Beauty ($59).

July 2022: Changed our name to the Better Beauty Box! Same great box by Cruelty-Free Kitty, different name and website.

September 2022: Shade customization now available! For the first time in our September box, subscribers could pick between 3 shades of Elate's LipStick Lip Pencil.

Thank you for buying cruelty-free!

I appreciate you for taking the time to learn about animal testing and what you can do to help! Even if you don't subscribe, thank you for shopping cruelty-free and using CFK as your go-to resource. Each subscription helps a ton, so thank you for considering it.

Get Your Box
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