Finding the perfect shade of foundation has never been easier. What once used to be a process that took plenty of trial and error, or some experimenting with a combination of different hues, is now very straightforward. More and more brands are providing an expansive range of shades (one even offers 100!) to suit all skin tones. Apart from an array of colors, many foundations also offer added benefits, including anti-ageing and hydrating properties.
Read on below for our top picks for brands with the most diverse range of shades.
Range Beauty certainly lives up to its name, offering a wide spectrum of shades for their hydrating foundation. Listed on their ingredients list are calendula and cornflower extracts, which are good for treating and preventing eczema and acne. Suitable for sensitive skin, the True Intentions Hydrating Foundation won’t leave you with irritated skin.
Product Overview
| Number of shades | 21 |
| Black-owned | Yes |
| Skin type | Normal, Sensitive |
| Finish | Matte |
| Coverage | Sheer to Medium |
| Price per ounce | $21 |
Achieve a dewy glow without the oiliness with Exa Beauty’s High Fidelity Foundation. With interesting use of technology, their pigments don’t oxidize to keep the color vibrant and long-lasting. It’s also perfect for those constantly out and about, as their anti-pollution actives are said to protect you against urban pollution. Their packaging is also mostly recyclable!
Product Overview
| Number of shades | 43 |
| Black-owned | No |
| Skin type | All |
| Finish | Semi-satin |
| Coverage | Light |
| Price per ounce | $34.55 |
Uoma Beauty’s Say What?! Foundation is known for its six buildable and custom formulas that match the needs of each skin. The personalized foundation is said to last longer than your average work day! In addition to minimizing pores and softening lines, it doesn’t look cakey or dry for those with oily or combination skin. For the perfect match, check out their shade finder on the website.
Product Overview
| Number of shades | 51 |
| Black-owned | Yes |
| Skin type | Combination, Oily |
| Finish | Matte |
| Coverage | Full |
| Price per ounce | $39 |
Having trouble with blemishes and dark spots? Pur’s Foundation also works as a concealer to give you that airbrushed look. It also has age-defying properties like ceretin complex for younger-looking skin, as well as green tea and ginseng. For those with a soft spot for interesting packaging, the Love Your Selfie™ Longwear Foundation & Concealer has a dual-applicator content: a pump for foundation and a sponge-tipped wand for concealing.
Product Overview
| Number of shades | 100 |
| Black-owned | No |
| Skin type | All |
| Finish | Matte |
| Coverage | Medium to Full |
| Price per ounce | $36 |
An affordable staple, NYX’s Can’t Stop Won’t Stop Foundation is a favorite drugstore foundation among many. Although it’s waterproof and buildable, it remains lightweight and will stay on for as long as you leave it on. The foundation has a creamy consistency, which isn’t too oily, making it sit nicely on the skin according to some users.
Product Overview
| Number of shades | 45 |
| Black-owned | No |
| Skin type | Normal, Oily, Combination, Sensitive |
| Finish | Matte |
| Coverage | Full |
| Price per ounce | $34.55 |
Keep your skin looking like skin with Colourpop’s Pretty Fresh Hyaluronic Hydrating Foundation. It comes off naturally while being able to effectively hide imperfections. If you’ve got a problem with dehydrated skin, this foundation is the solution, thanks to hyaluronic acid and coconut water to promote further softness.
Product Overview
| Number of shades | 42 |
| Black-owned | No |
| Skin type | All |
| Finish | Natural |
| Coverage | Medium |
| Price per ounce | $16 |
A water-based formula means weightlessness, leaving you energized throughout the day. Flesh Beauty’s Pure Flesh Liquid Foundation is also infused with aloe vera for hydration and soothing benefits, as well as pomegranate extract for its soft texture that’s not too thin or too thick. If you have sensitive skin, this foundation is also fragrance-free.
Product Overview
| Number of shades | 40 |
| Black-owned | No |
| Skin type | All |
| Finish | Natural |
| Coverage | Medium |
| Price per ounce | $32 |
Do you spend hours in front of a screen? Milani’s foundation is formulated with their innovative Digital Bluelight Filter™ Technology, which shields your skin from digital damage. A little of this product applied can go a long way for a seamless blend and to protect from dullness and discoloration. The Screen Queen Natural Finish is also said to provide the right coverage without looking heavy on the skin.
Product Overview
| Number of shades | 45 |
| Black-owned | No |
| Skin type | All |
| Finish | Luminous and Natural |
| Coverage | Light to Medium |
| Price per ounce | $13.99 |
The aptly-named Essential High Coverage Crème from Jouer is super creamy to help blend the foundation into your skin naturally to cover most blemishes. Containing chamomile and cucumber extracts, this foundation is suited to calm and hydrate sensitive skin. The addition of hyaluronic acid also helps to hold moisture in, leaving plumper skin.
Product Overview
| Number of shades | 50 |
| Black-owned | No |
| Skin type | Combination, Oily |
| Finish | Matte |
| Coverage | Full |
| Price per ounce | $55.89 |
Looking for a foundation that’s anti-ageing? The Luminous Foundation from Anastasia Beverly Hills can be your new go-to, as it’s effective in blurring dullness, uneven texture, and redness as claimed by users. The easy-to-blend formula is also water-resistant but maintains a hydrating feel that lasts the day. Some say a setting powder isn’t even necessary!
Product Overview
| Number of shades | 50 |
| Black-owned | No |
| Skin type | Normal, Dry, Combination, Oily |
| Finish | Natural |
| Coverage | Medium |
| Price per ounce | $38 |
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