Available at Sephora as well as at "clean beauty" retailers such as The Detox Market, Kosas initially came out with a humble yet high-performance line of clean lipsticks. Today, they offer a full line of makeup which includes popular favorites like their Sun Show Moisturizing Baked Bronzer ($34). They also came out with an effective natural, aluminum-free deodorant which contains AHA for gentle exfoliation.
With their modern branding and simple packaging, Saie is marking their mark. Believing that "beauty can do better", they promise non-toxic ingredients. They're currently available at Sephora and offer a full range of makeup, from glowy base products to multi-taskers.
Glossier isn't going anywhere, and we're still interested in their new launches as well as their old classics -- hello, Cloud Paint ($18). Glossier is one of the pioneers of the "less is more" trend, promoting glowy skin and minimal makeup. Today, they're in several categories: skincare and makeup of course, but also body care and fragrance.
4. Tower 28
Tower 28 is not only an aesthetically-pleasing, clean beauty brand, but their products are also on the affordable end of the spectrum. Every single one of their makeup products is under the $20 mark. Formulated with sensitive skin in mind, they're also 100% vegan which is a big plus. They're also available at Sephora.
Offering a whopping 51 shades of foundation, Uoma is a black-owned brand that focuses on inclusivity. The brand's name translates to "beautiful" in Igbo, the founder's native language. Offering everything from face products to eyeshadow, the brand is currently available at Ulta.
6. Em Cosmetics
Founded by Michelle Phan, Em Cosmetics recently confirmed their cruelty-free status with us, and we're exited to add them to our list! They offer innovative products such as their Lip Cushion Tinted Lip Luminizer ($22) which is made in Japan.
7. Rituel De Fille
For the artistically-included, Rituel De Fille is one of the most delightful makeup brands out there. Their collections and shade options are gorgeous and thoughtful, with a lot of attention to details. Their formulas also perform well and they've perfected them over the years.
Recently added to our cruelty-free list, Vesca is all about high-quality products, thoughtful ingredients, inclusivity, and transparency. With their modern branding and approach, they're appealing not only based on their products, but based on their point of view.
9. Han Skincare Cosmetics
HAN has been a player in the clean beauty world for some time, but the recent trend in subtle, natural-looking makeup has brought them on our radar. Fully vegan, they don't use carmine in their makeup. They're also partnering with TerraCycle to recycle their products, and they're even now available at Ulta.
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