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9 Cruelty-Free Makeup Brands On Our Radar Right Now

by Suzana Rose

Apr 20, 2021

Are you looking for new and upcoming makeup brands to try? We've got you covered. These brands are all cruelty-free, and although some have been on the scene for a while, their popularity is now on the rise. Whether you're looking for something with thoughtful ingredients, or 100% vegan, give the brands below a try and you'll be hooked.

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1. Kosas

Available at Sephora as well as at "clean beauty" retailers such as The Detox Market, Kosas initially came out with a humble yet high-performance line of clean lipsticks. Today, they offer a full line of makeup which includes popular favorites like their Sun Show Moisturizing Baked Bronzer ($34). They also came out with an effective natural, aluminum-free deodorant which contains AHA for gentle exfoliation.

Buy from Sephora or from The Detox Market.

2. Saie

With their modern branding and simple packaging, Saie is marking their mark. Believing that "beauty can do better", they promise non-toxic ingredients. They're currently available at Sephora and offer a full range of makeup, from glowy base products to multi-taskers.

Buy from Sephora.

3. Glossier

Glossier isn't going anywhere, and we're still interested in their new launches as well as their old classics -- hello, Cloud Paint ($18). Glossier is one of the pioneers of the "less is more" trend, promoting glowy skin and minimal makeup. Today, they're in several categories: skincare and makeup of course, but also body care and fragrance.

Buy from Glossier.

4. Tower 28

Tower 28 is not only an aesthetically-pleasing, clean beauty brand, but their products are also on the affordable end of the spectrum. Every single one of their makeup products is under the $20 mark. Formulated with sensitive skin in mind, they're also 100% vegan which is a big plus. They're also available at Sephora.

Buy from Sephora.

5. Uoma

Offering a whopping 51 shades of foundation, Uoma is a black-owned brand that focuses on inclusivity. The brand's name translates to "beautiful" in Igbo, the founder's native language. Offering everything from face products to eyeshadow, the brand is currently available at Ulta.

Buy from Ulta.

6. Em Cosmetics

Founded by Michelle Phan, Em Cosmetics recently confirmed their cruelty-free status with us, and we're exited to add them to our list! They offer innovative products such as their Lip Cushion Tinted Lip Luminizer ($22) which is made in Japan.

Buy from Em Cosmetics.

7. Rituel De Fille

For the artistically-included, Rituel De Fille is one of the most delightful makeup brands out there. Their collections and shade options are gorgeous and thoughtful, with a lot of attention to details. Their formulas also perform well and they've perfected them over the years.

Buy from The Detox Market.

8. Vesca

Recently added to our cruelty-free list, Vesca is all about high-quality products, thoughtful ingredients, inclusivity, and transparency. With their modern branding and approach, they're appealing not only based on their products, but based on their point of view.

Buy from Vesca.

9. Han Skincare Cosmetics

HAN has been a player in the clean beauty world for some time, but the recent trend in subtle, natural-looking makeup has brought them on our radar. Fully vegan, they don't use carmine in their makeup. They're also partnering with TerraCycle to recycle their products, and they're even now available at Ulta.

Buy from Ulta.

Want a full list of our vetted cruelty-free brands?

Click here to see the complete list of cruelty-free brands. You can narrow it down by price point, category, and more.

Suzana Rose

Suzana Rose

I created Cruelty-Free Kitty because animal testing has no place in the 21st century. My mission is to tackle ethical issues in the beauty industry one by one and find solutions for a better future.

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