Urban Decay’s formulation technology brings you single eyeshadows in the creamiest, amazingly velvety textures and a variety of shades and finishes.
This eyeshadow has a soft and amazingly velvety texture. It has a rich, dense and decadent color. Its smooth, uniform pigment distribution allows for great blendability making it last long and crease-free.
The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane payout. Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability.
This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade goes on silky, blends easily and stays put.