Seventh Generation has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
Seventh Generation is owned by Unilever which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Seventh Generation.
No, Seventh Generation is not sold where animal testing is required by law.
Yes, Seventh Generation is certified by Leaping Bunny & Peta.
Seventh Generation is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
Help spread the word by clicking the buttons below to share with your friends on Facebook, Twitter, Pinterest, or Reddit.