Life is complicated, but that doesn’t mean your laundry routine has to be. That’s the beauty of Seventh Generation’s EasyDoseTM Ultra-Concentrated Laundry Detergent, where you get the right amount of liquid detergent every time. 1 squeeze = 1 load.
The EasyDoseTM Auto-Dosing Technology does the hard work for you, measuring the right amount—every time. Just flip over the bottle, give a firm squeeze, and that’s it! One squeeze is all you need. It is ultra-concentrated means ultra-convenient: you get 66 loads in a compact 23 fl oz bottle that’s easy to grab, easy to store, and easy to love
Small Dose, Big CleanTM: 60% less plastic, 50% less water, and 75% lighter when compared to the 100 fl oz bottle.
It is made with an advanced enzyme formula that can tackle even the toughest stains, and is free of dyes, fragrances, or artificial brighteners.