Oral B

Suzana Rose

Oral B is NOT cruelty-free.

This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.

Oral B is owned by Procter & Gamble, a company that is not cruelty-free.

Oral B

Oral B's Official Animal Testing Policy

“We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete.  We are a proud supporter of #BeCrueltyFree. We have invested more than $420 million in developing non-animal testing methods and have advocated for their approval by policy makers around the world.  Today, we use more than 50 non-animal alternatives, half of which were invented or co-invented by P&G.  We will continue working with partners like the Humane Society International and the People for Ethical Treatment of Animals (PETA) to promote the development of new alternatives and advocate for their public use and adoption to eliminate animal testing.

We’ve also posted information on Pg.com outlining so many of our efforts through the years, so you may be interested in looking through it. Click here to be brought straight to our corporate page.

P&G has not tested a finished product on animals in over a decade.  However, as you alluded to, there are still regulations in countries around the world which require animal tests to ensure safety or prove effectiveness of certain products and ingredients.   This is why we support the Humane Society International in promoting the use of alternative methods and securing support form regulatory agencies around the world to accept non-animal test data and ultimately eliminate the need for animal testing globally

We do not ask business partners to test P&G products on our behalf. In the very rare cases where we as P&G commission such tests to meet legal or regulatory obligations, we work with independent external test institutes that meet the highest international animal welfare standards, meet the Association for Assessment and Accreditation of Laboratory Animal Care International (AAALAC) accreditation standards and only after having thoroughly audited the institute.

Since Oral B is a global brand, there are many communities where Oral B products may be sold. We appreciate your interest and endeavors on eliminating animal testing, just as we are.”

Why We Classify Brands Like Oral B As “Not Cruelty-Free”

The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.

Because of this, we communicate with brands directly to gather information about their full animal testing policy.

Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:

  • Their company engages in animal testing
  • Their suppliers engage in animal testing
  • They allow third-parties to test on animals on their behalf
  • They test on animals where required by law
  • They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed

A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.

What’s The Deal With China?

Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.

As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.

As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.

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