Native has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
“We want to empower people to use cleaner personal care products. We have to take care of our body, it’s the only place we have to live. We practice what we preach, and we take pride in that our products are effective, clean, and cruelty free. You hold yourself to a high standard, and so should your personal care products.”
Native is owned by Procter & Gamble which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Native.
No, Native is not sold where animal testing is required by law.
No, Native is not certified by any organizations.
Native is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
Although Native is not 100% vegan, they do offer a selection of vegan-friendly products. The following products are vegan and contain no animal-derived ingredients:
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