Make Up For Ever is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be funding animal testing by selling products in mainland China, where it's required by law.
“We do not test our products on animals.
Since 1989 we have been deeply committed to the elimination of animal testing, long before the 2013 European Union ban. We are actively working to promote the development, validation, and recognition of alternative methods, notably through the European trade association for the cosmetics industry (Cosmetics Europe) and our support for the “European Partnership for Alternative Approaches to Animal Testing”.
MAKE UP FOR EVER exports its products worldwide, including to China, where the authorities require us to make our products available to be tested in state-certified laboratories for registration purposes, and before any marketing. We would like to stress that these tests are not carried out by us, the brand, but by Chinese authorities. Recently, this major constraint has evolved favorably since some in vitro tests validated by the European Union are now recognized by the Chinese authorities for the evaluation of ingredients. These encouraging positive signs seem to reflect a willingness from local authorities to harmonize their practices with international scientific approaches to risk assessment of cosmetic products.”
Although Make Up For Ever opens by claiming their brand does not test products on animals, this doesn’t automatically make them cruelty-free. For one, in order to truly be cruelty-free, brands must also confirm that their ingredients aren’t tested on animals, that their suppliers don’t test on animals, and that no third parties test on animals on their behalf.
Make Up For Ever doesn’t mention their ingredients or their suppliers. They do however admit that third parties test their products on animals on their behalf in China. For these reasons, this brand is not cruelty-free.
Make Up For Ever doesn’t share an animal testing statement on their website. They do have a FAQ, which contains over 50 questions, however none of them address animal testing or their cruelty-free status. The closest question is in regards to their vegan products, and reads:
“ARE MAKE UP FOR EVER PRODUCTS VEGAN?
Please email us at email@example.com to inquire about the product you are interested in.”
We believe this answer aims to mislead customers, since they’re implying that they do offer vegan products. Although technically, products can be vegan (contain animal ingredients) without being cruelty-free (tested on animals), many vegan shoppers agree that products should be both cruelty-free and vegan for them to use the products.
Since their FAQ doesn’t have an animal testing policy, we reached out to Make Up For Ever and received the policy above.
Make Up For Ever (commonly referred to as Makeup Forever) is a French makeup brand owned by LVMH. They can be found at Sephora as well as boutique stores worldwide. Their goal is to be a go-to brand for makeup artists and professionals.
Make Up For Ever is owned by LVMH, a company that tests on animals. Not only is Make Up For Ever not cruelty-free but neither is their parent company.
Yes, Make Up For Ever is available for sale in stores in mainland China. This means that their products were likely tested on animals in mainland China.
No, Make Up For Ever is not certified by any organizations.
Make Up For Ever might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."
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