Living Proof


Living Proof is cruelty-free.

This brand has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.

Living Proof is owned by Unilever, a company that is not cruelty-free.

Brand Website

At a Glance

Finished products tested on animals No
Ingredients tested on animals No
Suppliers test on animals No
Third party animal testing No
Sold in mainland China No


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About Living Proof

Living Proof is a mid-range brand that sells . Their products are available in or ship to . Living Proof is certified by .

Living Proof's Vegan Product List

Although Living Proof is not 100% vegan, they do offer a selection of vegan-friendly products. The following products are vegan and contain no animal-derived ingredients:

  • Full Shampoo
  • Full Conditioner
  • Full Root Lift
  • Full Thickening Mousse
  • Full Thickening Cream
  • Full Dry Volume Blast
  • Perfect hair Day (PhD) Shampoo
  • Perfect hair Day (PhD) Conditioner
  • Perfect hair Day (PhD) Triple Detox Shampoo
  • Perfect hair Day (PhD) Dry Shampoo
  • Perfect hair Day (PhD) In-Shower Styler
  • Perfect hair Day (PhD) Body Builder
  • Perfect hair Day (PhD) Heat Styling Spray
  • Perfect hair Day (PhD) Weightless Mask
  • No Frizz Shampoo
  • No Frizz Conditioner
  • No Frizz Vanishing Oil
  • No Frizz Leave-In Conditioner
  • No Frizz Nourishing Styling Cream
  • No Frizz Humidity Shield
  • No Frizz Instant De-Frizzer
  • No Frizz Intense Moisture Mask
  • Restore Shampoo
  • Restore Conditioner
  • Restore Perfecting Spray
  • Restore Instant Protection
  • Restore Smooth Blowout Concentrate
  • Restore Dry Scalp Treatment
  • Restore Repair Mask
  • Color Care Shampoo
  • Color Care Conditioner
  • Color Care Whipped Glaze – Light Color
  • Care Whipped Glaze – Dark
  • Style Lab Prime Style Extender
  • Style Lab Flex Hairspray
  • Style Lab Texture Mist
  • Style Lab Control Hairspray
  • Style Lab Blowout
  • Style Lab Forming Paste

How We Classify Brands Like Living Proof As Cruelty-Free

We communicate directly with brands regarding their animal testing policy. Brands are only added to our cruelty-free directory once they answer all our questions and they meet our cruelty-free criteria.

  • Does your brand test on animals, for either finished products or ingredients?
  • Do your suppliers test on animals? How do you ensure this?
  • Do any third-parties test on animals on your behalf?
  • Do you test on animals where required by law?
  • In which countries are your products sold (excluding online sales)?

Learn more about the Cruelty-Free 5 (our cruelty-free criteria) and why we ask brands these specific questions.

Some brands are listed as cruelty-free by organizations such as PETA or the Leaping Bunny program. These brands are not automatically added to our list, and we sometimes find that PETA-approved brands don’t meet our cruelty-free criteria.

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