Make Up For Ever is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that falls under this category test on animals where required by law, which means they're not cruelty-free.
DetailsWe do not test our products on animals. Since 1989 we have been deeply committed to the elimination of animal testing, long before the 2013 European Union ban. We are actively working to promote the development, validation, and recognition of alternative methods, notably through the European trade association for the cosmetics industry (Cosmetics Europe) and our support for the “European Partnership for Alternative Approaches to Animal Testing”. MAKE UP FOR EVER exports its products worldwide, including to China, where the authorities require us to make our products available to be tested in state-certified laboratories for registration purposes, and before any marketing. We would like to stress that these tests are not carried out by us, the brand, but by Chinese authorities. Recently, this major constraint has evolved favorably since some in vitro tests validated by the European Union are now recognized by the Chinese authorities for the evaluation of ingredients. These encouraging positive signs seem to reflect a willingness from local authorities to harmonize their practices with international scientific approaches to risk assessment of cosmetic products.
Looking for cruelty-free brands?
Browse our curated list of cruelty-free brands to find brands that don't test on animals at any point during the production of their products, nor allow suppliers or third parties to test on animals on their behalf. You can search for specific categories to tailor the list to your needs.
Download the full list of cruelty-free brands in my 10-page guide, Cruelty-Free Made Simple. Enter your name and email below to get it in your inbox.