This is a luxurious high lather color-safe shampoo for all hair types that visibly smooths and increases shine & elasticity while transforming texture to smooth and youthful softness. Known as the “no brainer” clean haircare shampoo, it’s the most effective sulfate-free, gluten-free and vegan shampoo available. Loved by those who need higher power cleansing, wanting volume, fine-haired curlies, and anyone wanting to soften grays.