ELF is cruelty-free. They do not test on animals. They also confirmed that they do not sell their products in China.
Even though the company is listed on PETA’s cruelty-free brands list, I contacted them by e-mail. Here’s the correspondance:
I know you have PETA certification, and I have a few questions. Are your products tested on animals at any point during the production? Do you buy ingredients from suppliers that might test on animals? Are your products sold in China, not including Hong Kong?
Thank you in advance,
They initially gave me this generic response:
Thank you for your support and interest in e.l.f. cosmetics. At e.l.f. Cosmetics, we believe that beauty comes from within all of us. Our line of luxurious cosmetics captures great looking skin with gorgeous colors and quality ingredients. Our products are designed to let your inner beauty shine through.
We are proud to say that we do not test on animals or endorse such practices. We currently support PETA and are partners with PETA in the Caring Consumer Project. All of our brushes in our essential line are made from cut natural horse hair and have genuine wood handles. Our brushes in our studio line are vegan friendly and made of anti-bacterial, synthetic Taklon hair. You can find all e.l.f. ingredients indicated on the packaging of our products as well as on our website. All ingredients used in e.l.f. cosmetics are vegan friendly, safe and meet F.D.A requirements. Ingredients are listed on our website as well as on the packaging of our products.
Our vision is to empower and educate women to play in innovation without sacrificing their budget and feel confident in herself and the products she’s using. We offer a complete line of makeup and professional tools-all at an extreme value price! To learn more please visit eyeslipsface.com.
Since that didn’t answer my questions, I followed up and got this reply:
Thank you for your support and interest in e.l.f. cosmetics.Our products are manufactured overseas, mainly in China. We have strict quality control procedures to ensure that our products are free from lead and hazardous materials. Please note that we do not sell our products in China, due to our cruelty free policy. At e.l.f. Cosmetics, we believe that beauty comes from within all of us. Our line of luxurious cosmetics captures great looking skin with gorgeous colors and quality ingredients. Our products are designed to let your inner beauty shine through.
Suzana Rose is the founder and editor-in-chief of Cruelty-Free Kitty. She loves using her creative energy to run her ethical businesses, and when she’s not working, you can find her thrifting cute clothes, listening to podcasts, or rewatching her favorite episodes of The Office.