Winky Lux

Suzana Rose

Winky Lux is in the grey area.

This means that it's currently unclear whether or not the brand is cruelty-free, since they haven't provided enough information. Some brands that fall under this category refuse to share their complete animal testing policy or answer questions about their cruelty-free status.


I’ve been getting questions as to why Winky Lux isn’t on our cruelty-free list, since they’re PETA-approved. In short, Winky Lux wasn’t able to provide all the necessary information about their cruelty-free policy, even after we reached out to them multiple times.

Here’s their response regarding their animal testing policy:

“All of our products are registered with PETA which means we have supplied them with documentation stating we have not tested our products on animals. We are also registered for sale with the EU which means original ingredient information and testing documentation are supplied from the factory to the EU registration company. Anything that is deemed unacceptable by the EU is unable to be registered. This includes harmful ingredients, banned ingredients and animal testing statements. We can assure you that our products are completely safe and free of toxic ingredients.”

A few things were concerning about their response.

For one, they claim that because they’re approved by PETA, they “supplied them with the documentation stating that [they] have not tested [their] products on animals.”

This statement is true, however I read it as being misleading. The documentation required by PETA is a statement that they don’t test on animals, and not an agreement from their suppliers or any official documentation.

Second, they claim that because they’re registered for sale in the EU, their products can’t be tested on animals. Although this means their ingredients can’t be tested on animals, it doesn’t mean that their suppliers don’t test on animals. Cosmetics sold in the EU are also not except from animal testing by third parties in other countries.

Third, their last statement about ensuring safety and lack of toxic ingredients is completely off-topic, not to mention greenwashing since their products are definitely not “non-toxic”. We inquired about animal testing, and they assured us that their products are free from toxic ingredients.

At this point, we didn’t receive enough information to move the brand out of the grey area. If Winky Lux is able to provide clear answers to our questions, we will move them to the appropriate list.

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