Tresemme is NOT cruelty-free.
This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Tresemme is owned by Unilever, a company that is not cruelty-free.
At a Glance
|Finished products tested on animals||Yes, where required by law|
|Ingredients tested on animals||Uncertain|
|Suppliers test on animals||Uncertain|
|Third party animal testing||Yes, where required by law|
|Sold in mainland China||Yes|
Tresemme's Official Animal Testing Policy
“TRESemmé is committed to eliminating animal testing across the business. Since the 1980s, TRESemmé has remained at the forefront of research into non-animal approaches to assess product safety and advocates effective, science-based regulation on alternatives to animal testing that ensure consumer safety and facilitate innovation.
TRESemme’s scientists play a leading role internationally, working with key academic, government and NGO scientists to lead the development and application of non-animal tested approaches for assessing consumer safety. Where we are legally obliged to commission animal studies, we ensure a minimal numbers of animals are used.
No animal testing is carried out in our own laboratories. In countries where local authorities test our products on animals, we are working with government scientists to help implement non-animal based methods.“
What This Means
Although Tresemmé as a company do not test their finished products on animals, they nevertheless pay others to test their products on animals “where required by law”. This means that Tresemmé is not cruelty-free.
When companies claim that they test on animals “where required by law”, it typically means that they sell their products in mainland China, where cosmetics are legally required to be tested on animals.
To learn more about animal testing laws in China, click here.
Tresemmé claims that they ensure “a minimal number of animals” are used to test their products when animal testing is required. When it comes to animal testing, one bunny being used in experiments is one animal too many. Allow for products to be tested on animals, no matter the number of animals, is not the mark of a cruelty-free brand.
Tresemmé also doesn’t mention whether or not their suppliers test on animals, which is a red flag.
Why We Classify Brands Like Tresemme As “Not Cruelty-Free”
The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.
Because of this, we communicate with brands directly to gather information about their full animal testing policy.
Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:
- Their company engages in animal testing
- Their suppliers engage in animal testing
- They allow third-parties to test on animals on their behalf
- They test on animals where required by law
- They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed
A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.
What’s The Deal With China?
Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.
As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.
As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.