Tresemme is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be funding animal testing by selling products in mainland China, where it's required by law.
“TRESemmé is committed to eliminating animal testing across the business. Since the 1980s, TRESemmé has remained at the forefront of research into non-animal approaches to assess product safety and advocates effective, science-based regulation on alternatives to animal testing that ensure consumer safety and facilitate innovation.
TRESemme’s scientists play a leading role internationally, working with key academic, government and NGO scientists to lead the development and application of non-animal tested approaches for assessing consumer safety. Where we are legally obliged to commission animal studies, we ensure a minimal numbers of animals are used.
No animal testing is carried out in our own laboratories. In countries where local authorities test our products on animals, we are working with government scientists to help implement non-animal based methods.“
Although Tresemmé as a company do not test their finished products on animals, they nevertheless pay others to test their products on animals “where required by law”. This means that Tresemmé is not cruelty-free.
When companies claim that they test on animals “where required by law”, it typically means that they sell their products in mainland China, where cosmetics are legally required to be tested on animals.
To learn more about animal testing laws in China, click here.
Tresemmé claims that they ensure “a minimal number of animals” are used to test their products when animal testing is required. When it comes to animal testing, one bunny being used in experiments is one animal too many. Allow for products to be tested on animals, no matter the number of animals, is not the mark of a cruelty-free brand.
Tresemmé also doesn’t mention whether or not their suppliers test on animals, which is a red flag.
Tresemme is owned by Unilever, a company that tests on animals. Not only is Tresemme not cruelty-free but neither is their parent company.
Yes, Tresemme is available for sale in stores in mainland China. This means that their products were likely tested on animals in mainland China.
No, Tresemme is not certified by any organizations.
Tresemme might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."
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