Tresemme has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
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“TRESemmé is committed to eliminating animal testing across the business. Since the 1980s, TRESemmé has remained at the forefront of research into non-animal approaches to assess product safety and advocates effective, science-based regulation on alternatives to animal testing that ensure consumer safety and facilitate innovation.
TRESemme’s scientists play a leading role internationally, working with key academic, government and NGO scientists to lead the development and application of non-animal tested approaches for assessing consumer safety. Where we are legally obliged to commission animal studies, we ensure a minimal numbers of animals are used.
No animal testing is carried out in our own laboratories. In countries where local authorities test our products on animals, we are working with government scientists to help implement non-animal based methods.“
Although the above is the brand’s official statement on their website, it’s out of date. The brand is no longer available for sale in China, and therefore is not subjected to any mandatory animal tests.
After reaching out to TRESemmé, they’ve confirmed that the brand is no longer available for sale in mainland China.
“In regards to your question, consumers in China can only purchase TRESemmé products via cross-border e-commerce which does not require animal testing by local authorities. TRESemmé has enacted a policy prohibiting any animal tests for its products, anywhere in the world.”
Tresemme is owned by Unilever which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Tresemme.
No, Tresemme is not sold where animal testing is required by law.
Yes, Tresemme is certified by Peta.
Tresemme is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
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