Tide is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.
When you shop through the above links, we donate 15% of our proceeds to animal charities!
Tide is owned by Procter & Gamble, a company that tests on animals. Not only is Tide not cruelty-free but neither is their parent company.
No, Tide is not certified by any organizations.
Tide might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."
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