Shiseido is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be funding animal testing by selling products in mainland China, where it's required by law.
“Shiseido does not test its cosmetic products or ingredients on animals except when absolutely mandated by law, or where there are absolutely no alternative methods for guaranteeing product safety. Shiseido’s mission is to provide safe and effective products to customers, and to comply with the cosmetics regulations in force, while understanding and respecting the principles behind animal protection.
Shiseido has established a safety assurance system based on alternative methods and has discontinued animal testing in cosmetics/quasi drugs that are developed in April, 2013 or later. This excludes cases in which we must explain the safety to society.
We will continue to develop effective alternative methods in the future and proactively and sternly work with administrative agencies in various countries with the aim of establishing alternative methods as official methods (to be certified as official experimental methods according to laws and regulations of various countries/regions).”
Shiseido claims that they actively test on animals under certain circumstances, which means they are not cruelty-free.
Watch out for the “safety as a priority” trick. When a brand emphasizes “product safety”, like Shiseido does above, this generally means that they prioritize safety at any cost — even if this means testing on animals to prove safety.
Shiseido is not owned by a parent company that tests on animals.
Yes, Shiseido is available for sale in stores in mainland China. This means that their products were likely tested on animals in mainland China.
No, Shiseido is not certified by any organizations.
Shiseido might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."
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