Quo Beauty has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
In 1999, Shoppers Drug Mart (a subsidiary of Loblaw Companies) launched the country’s first private label color cosmetics line: Quo Beauty. Quo Beauty is exclusively available in Canada at Shoppers Drug Mart, and their entire range is cruelty-free and vegan as of 2020.
Quo Beauty is not owned by any parent company that tests on animals.
No, Quo Beauty is not sold where animal testing is required by law.
Yes, Quo Beauty is certified by Peta.
Quo Beauty is 100% vegan, which means none of their products contain any animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
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