Pureology is cruelty-free

Pureology is cruelty-free

Pureology has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.

Parent company:

L'Oréal

  • Finished products tested on animals

    No

  • Ingredients tested on animals

    No

  • Suppliers test on animals

    No

  • Third party animal testing

    No

  • Sold in mainland china

    No

About Pureology

“Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.”

Is Pureology owned by a parent company that tests on animals?

Pureology is owned by L'Oréal which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Pureology.

Is Pureology sold in mainland China?

No, Pureology is not sold in mainland China.

Is Pureology certified cruelty-free by any organizations?

Yes, Pureology is certified by Peta.

Is Pureology vegan?

Pureology is 100% vegan, which means none of their products contain any animal-derived ingredients.

How do you determine that brands like Pureology are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

Pureology Vegan Product List

Pureology is 100% vegan.

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