Olay is not cruelty-free

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Olay is not cruelty-free

Olay is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.

Parent company:

Procter & Gamble

When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals

    Yes, where required by law

  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing

    Yes, where required by law

  • Sold where animal testing is required by law


Official Animal Testing Policy:

“We do not test our products on animals. Olay is working closely with governments around the world to provide alternative research methods to eliminate testing on animals, enabling cruelty-free skin care in the beauty industry. For example, in a few countries where Olay is sold, governments still mandate animal tests. In those cases, Olay can be required by law to submit our products to labs where we know animal tests are happening. This is why we do not claim cruelty-free on our packaging. We do not believe these tests are necessary to evaluate safety or performance. But today, they won’t accept alternative non-animal testing methods. We remain steadfast and will continue to advocate for alternative methods to end animal tests in the industry.”

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The Truth About Olay's Animal Testing Policy

This is an example of “cruelty-free greenwashing” (or bunnywashing) from Olay. They claim not to test finished products on animals themselves, yet there’s no mention of ingredients. Later in the policy, they admit that they’re willing having their products tested on animals in markets that require animal testing.

Their statement is: “In a few countries where Olay is sold, governments still mandate animal tests. In those cases, Olay can be required by law to submit our products to labs where we know animal tests are happening.”

By phrasing it this way, Olay is trying to convey that they have no choice in the animal testing. However, the decision to sell in China is entirely up to the brand. Since, as Olay claims, they were aware that their products would be tested on animals when entering the Chinese market, Olay could have made the decision not to enter the market at all.

Many cruelty-free brands decide not to sell products in stores in mainland China in order to remain cruelty-free. Others choose the online route, which bypasses any mandatory animal testing.

Bunnywashing On Their Website

On Olay’s official website, at the very bottom of the page, we find a link titled “Cruelty-Free”. When we click it, we’re directed to a page featuring much more than Olay’s animal testing policy. It starts with a bold headline — Is Olay Skin Care Cruelty-Free? — following by 5 Facts About Olay’s Push for Cruelty-Free Skin Care in the Industry.

Here’s a screenshot of the page (click the image to view full size):

At first glance, this page is very misleading. When we continue reading, it becomes clear that Olay is bunnywashing, or trying to appear cruelty-free when it’s not.

They mention that they test their products on “lab skins”. However, there’s no mention of whether or not their ingredients are tested on animals, by themselves or by their suppliers.

They mention that they invest in cruelty-free research, however they don’t directly mention that they willingly pay for their products to be tested on animals in China.

They tell us that they don’t use the claim “cruelty-free” on their products because their products are tested on animals in China. The fact is: their products are not cruelty-free, which is why they don’t use this label.

Olay is on PETA’s list of brands that do test on animals.

About Olay

Olay is a popular drugstore skincare brand which also offers body care. They focus on anti-aging products and they can be found in most drugstores worldwide. Olay was acquired by Procter & Gamble in 1985.

Is Olay owned by a parent company that tests on animals?

Olay is owned by Procter & Gamble, a company that tests on animals. Not only is Olay not cruelty-free but neither is their parent company.

Is Olay sold where animal testing is required by law?

Yes, Olay is available for sale in countries with mandatory animal testing. This means that their products were likely tested on animals.

Is Olay certified cruelty-free by any organizations?

No, Olay is not certified by any organizations.

Is Olay vegan?

Olay might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

How do you determine that brands like Olay are not cruelty-free?

Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."

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