Neutrogena is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.
“We want you to feel good about how we make Neutrogena products. You can only do that if you have the facts. The fact is, Neutrogena doesn’t conduct animal testing of our cosmetic products anywhere in world, except in the rare situation where governments or laws require it. At Neutrogena, we won’t ever compromise on the quality or safety of our products or stop seeking alternatives to animal testing.”
Neutrogena is trying to minimize their animal testing by using words like “rare situation” and “seeking alternatives”. However, as they state in their policy, the fact is that they do test on animals “where governments or laws require it”. They also sell their products in stores in mainland China, which means that they were likely tested on animals by the Chinese authorities.
In order to sell cosmetics in mainland China, companies like Neutrogena must pay to have their products tested on animals. Most likely, their products have been tested on animals in China, which means they can’t be classified as a cruelty-free brand.
Throughout their policy, Neutrogena is trying to mislead customers. They repeat the word “fact”, implying that the fact is they don’t test on animals. Since they make an exception where required by law, and they most likely paid for their products to be tested on animals in China, this is extremely misleading.
They also don’t mention their suppliers.
You can find Neutrogena’s animal testing policy directly on their website. In the footer at the bottom, click on “Product Testing”, and it will take you to the following page:
When we reached out to Neutrogena about their animal testing policy, we received the following response:
“Thank you for contacting Johnson & Johnson Consumer Inc., makers of Neutrogena®. We appreciate your interest in our company.
The Johnson & Johnson Family of Consumer Companies does not conduct testing of our cosmetic or personal care products on animals and we do not ask others to test on our behalf, except when testing is required by law or specific government regulation. When it comes to the development of medicines, medical devices and other regulated health products, where animal use is often required, our policies reflect the highest animal welfare standards and meet or exceed all applicable local and national laws and regulations.”
It’s important to note that although Neutrogena claims not to “ask” others to test on animals, they can’t claim that others do not test on animals on their behalf. What does this mean? Although they confirmed that Neutrogena itself doesn’t test on animals, they’re not able to confirm the same when it comes to their suppliers or any third-parties. A cruelty-free brand must confirm all three of these.
Neutrogena is a popular American drugstore brand, available in most drugstores. You can find their products at Walmart, Target, Ulta, CVS, and Walgreens, among others. They mainly focus on skincare, but they also offer makeup as well as hair care products. Neutrogena was founded in 1930 and was acquired by Johnson & Johnson in 1994.
Neutrogena is owned by Johnson & Johnson, a company that tests on animals. Not only is Neutrogena not cruelty-free but neither is their parent company.
In the beauty industry, it’s common for brands to be owned by a larger company. These are called parent companies, and they’re often global corporations such as L’Oreal, Estee Lauder, or Procter & Gamble.
Most of these parent companies are not cruelty-free, since they test on animals to some degree. They might also own several brands that are not cruelty-free.
However, some of the brands owned by these parent companies are cruelty-free and have strict policies against animal testing.
There are pros and cons to supporting cruelty-free brands owned by parent companies that aren’t.
You can either:
In the cruelty-free community, the majority of conscious consumers purchase from cruelty-free brands even if they’re owned by a parent company that tests on animals. This is our stance at Cruelty-Free Kitty as well. We believe that supporting all cruelty-free brands is the only path towards a cruelty-free and more ethical beauty industry.
It’s also worth noting that subsidiary brands of parent companies are unique corporations by themselves. They act as independent branches and operate independently from the parent company, and can also be sold to other companies including cruelty-free ones.
Another aspect to consider is that many parts of the world only have access to limited brands, so their only cruelty-free options are owned by large corporations. This is a concern we hear about constantly from our international readers. Given this complex landscape, we believe that supporting all cruelty-free brands is ethical as well as practical.
A minority of shoppers choose to boycott brands owned by a parent company that tests on animals.
At Cruelty-Free Kitty, we make it easy for all of our readers to know which brands are owned by a parent company that tests on animals. At the top of each brand page, you’ll see a “parent company” note if that’s the case.
You can also filter our list of cruelty-free brands to only show brands that are not owned by any company that tests on animals.
Finally, for a list of brands owned by a parent company that tests on animals, click here.
Yes, Neutrogena is available for sale in countries with mandatory animal testing. This means that their products were likely tested on animals.
You can trust Cruelty-Free Kitty to be on top of the most recent changes in China’s animal testing laws. As of 2023, the vast majority of beauty brands available in China have had their products tested on animals.
Mainland China still requires these mandatory animal tests for most companies. Is it possible for brands to bypass them? Yes, however it’s currently extremely rare as brands need to “jump through several hoops”.
One way to bypass these animal tests is to only have their products available only online, and not in physical stores. Another way is to manufacture the products in China while making sure to adhere to strict regulations.
In all other cases, beauty brands need to pay for cruel animal tests to be performed using their products. It’s estimated that close to 100,000 rabbits are used in animal testing for cosmetics each year in China alone.
Even though the company itself isn’t executing these animal experiments, they bear full responsibility. Not only does the company sign off on the experiments, but they’re also funding them.
No, Neutrogena is not certified by any organizations.
While companies can be fully cruelty-free without being certified, it’s still a good indicator of their ethical practices. Leaping Bunny and PETA are the two organizations giving out cruelty-free certification.
Neutrogena might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
Brands can be cruelty-free without being vegan, and claim to be vegan without being cruelty-free. This is because “cruelty-free” refers to the animal testing aspect, while “vegan” refers to the ingredients.
A “vegan” product contains no animal-derived ingredients, such as Beeswax (made by bees), Carmine (a red pigment made from crushed beetles), or Collagen (from mammal or fish skin).
A company is “cruelty-free” at company level, meaning they can’t have cruelty-free products unless the whole company is cruelty-free. However, a company can offer vegan products even if not all of their products are vegan. If all of their products are vegan, then we refer to the brand as “100% vegan”.
We have a list of 100% vegan brands, and you can also filter our official list of cruelty-free brands and choose to show vegan brands only.
Looking for vegan products from cruelty-free brands? Visit our Product Database and make sure you use the vegan filter.
Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."
We ask all conscious consumers to be mindful of misleading statements from brands. Companies that test on animals try to minimize their involvement in animal testing, and understandably so—if a brand were to proudly claim to perform cruel tests on animals, their customers would surely reconsider being a loyal fan.
What they do instead is use clever language that shifts the blame away from themselves and makes the public believe that they’re not responsible for the animal testing, or that the animal testing performed on their products is “an exception”.
If a brand is listed as “not cruelty-free” in our database, you can rest assured that their products were tested on animals in recent years.
We monitor every change and constantly post updates. The changes in our database, list of cruelty-free, and brand pages are reflected in real time as soon as we become aware of new information.
Founded in 2014 by Suzana Rose, Cruelty-Free Kitty is the largest and most trusted cruelty-free shopping platform.
We vet every single brand added to our database by contacting them directly and ensuring they adhere to our strict criteria we call "The Cruelty-Free 5".
For a brand to be listed as cruelty-free, it must satisfy the following:
At Cruelty-Free Kitty, we have an unwavering commitment to accuracy. The landscape of cosmetics animal testing is constantly evolving globally. Our team is diligent about staying current on changing laws, brand acquisitions, and policy updates that impact cruelty-free status.
To date, we’ve vetted over 1200+ brands and helped millions of conscious shoppers choose products that aren’t tested on animals. Please feel free to contact us with any questions by using our contact form.
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