It's currently unclear whether or not Morphe is cruelty-free, since they haven't provided enough information. Some brands that fall under this category refuse to share their complete animal testing policy or answer questions about their cruelty-free status.
Morphe has given conflicting and misleading information regarding their animal testing policy and vegan products. For this reason, I’ve moved them to the grey area, which means that they’re not officially cruelty-free. Given the conflicting answers regarding their cruelty-free status and misleading info regarding their “vegan” products, I don’t believe that this company should be trusted. I suggest that you avoid Morphe if you want to purchase from companies that are cruelty-free.
On their website, Morphe claim to be “cruelty-free”. This is their statement:
“100% vegan*. Morphe is cruelty-free. We do not test our products or any of our ingredients on animals. Plus, all of the following products are completely vegan.”
Unfortunately, the term “cruelty-free” is not regulated, which means that any company can make that claim with no legal repercussions, even if they are not truly cruelty-free. In this short policy, you’ll notice that Morphe does not address their suppliers or any third parties. They claim: “We do not test our products or any of our ingredients on animals.” This only addresses Morphe as a company, however most animal testing occurs at the supplier or third party level.
In 2017, Morphe reformulated their popular Volume II eyeshadow palette which was a collaboration with Jaclyn Hill. The new palette was so longer vegan, however Morphe didn’t share this information with their customer. Vegan customers purchased the palette and brought the reformulation to light, which caused a backlash against the brand.
Even after this controversy, I’ve seen statement from readers that Morphe has been claiming non-vegan products are vegan. There’s also a seemingly misleading statement in the statement above. The heading “100% vegan” only refers to the vegan page on their website. It’s easy to take the statement “100% vegan” out of context, since brands that make that claim are typically 100% vegan, meaning none of their products contain animal-derived ingredients. In Morphe’s case, they’re only making this claim on their “vegan” page which seems misleading.
For these reasons, we do not consider Morphe to be a cruelty-free brand.
*100% vegan claim only refers to the products in their “vegan” section. Morphe is not 100% vegan.
Morphe is not owned by a parent company that tests on animals.
It's unclear if Morphe is available for sale in stores in mainland China.
No, Morphe is not certified by any organizations.
Morphe might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
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