Love Beauty & Planet is in the grey area.

This means that it's currently unclear whether or not the brand is cruelty-free, since they haven't provided enough information. Some brands that fall under this category refuse to share their complete animal testing policy or answer questions about their cruelty-free status.

Love Beauty & Planet is owned by Unilever, a company that is not cruelty-free.

Love Beauty & Planet
View Comments (3)
  • You pointed out that its parent company does testing on animals, but I do not understand why this would mean that the child company would be guilty of being “not cruelty-free”.

    Is this implying that “Love Beauty & Planet” could still be performing animal testing under the belt of its parent company?

    Is this implying that companies are intentionally trying to avoid the “not cruelty-free” lists by having the parent companies do all the animal testing for them?

  • I’m also surprised by this. On their page, it says they’re certified Cruelty-Free by PETA which is a well known animal rights organization. Does this mean that PETA is not a reliable organization in verifying the cruelty-free claims?

  • I recently started using their products because they clearly and specifically state they do not test on animals. Can you please confirm that this is a lie? I am emphatically Cruelty-Free in my home and I’m very upset if they have sucked me in by lying on their packaging !!!

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