Kaja

Suzana Rose

Kaja is NOT cruelty-free.

This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.

Kaja is owned by Sephora, a company that tests on animals.

At a Glance

Finished products tested on animalsYes, where required by law
Ingredients tested on animalsUncertain
Suppliers test on animalsUncertain
Third party animal testingYes, where required by law
Sold in mainland ChinaYes

Kaja's Official Animal Testing Policy

“Our own brand, Sephora Collection, does not test products on animals, and we will not ask others to do so on our behalf, unless it’s required by law in specific countries where we operate. We want to see the practice of animal testing ended entirely and we are a strong advocate for the development and implementation of alternative methods.”

What This Means

Kaja Beauty is a Korean beauty brand that’s being co-developed with Sephora. When we reached out to them, we were given the same animal testing that applies to the Sephora brand, meaning that Kaja Beauty tests on animals where required by law.

Although Kaja as a company do not test their finished products on animals, they nevertheless pay others to test their products on animals “where required by law”. This means that Kaja is not cruelty-free.

When companies claim that they test on animals “where required by law”, it typically means that they sell their products in mainland China, where cosmetics are legally required to be tested on animals.

To learn more about animal testing laws in China, click here.

Kaja also doesn’t mention whether or not their suppliers test on animals or if their ingredients are tested on animals, which is a red flag.

Kaja claims to be “a strong advocate for the development and implementation of alternative methods”, however they willingly agree to having their products tested on animals. Brands that are truly committed to the elimination of animal testing do not test on animals, and do not sell in countries where animal testing is required by law.

Why We Classify Brands Like Kaja As “Not Cruelty-Free”

The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.

Because of this, we communicate with brands directly to gather information about their full animal testing policy.

Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:

  • Their company engages in animal testing
  • Their suppliers engage in animal testing
  • They allow third-parties to test on animals on their behalf
  • They test on animals where required by law
  • They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed

A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.

What’s The Deal With China?

Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.

As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.

As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.

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