Guerlain is NOT cruelty-free.
This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Guerlain's Official Animal Testing Policy
In the Name of Beauty, Guerlain is committed to a more sustainable world, and our initiatives include protection of biodiversity. At no stage of development or manufacturing do we test either our products, or the raw materials used to make them on animals. The LVMH Group is strongly attached to eliminating animal testing of cosmetics products everywhere in the world. LVMH plays a prominent role in developing alternatives through its support for organizations such as the American Fund for Alternatives to Animal Testing, or its active participation to the work of the European cosmetics association (Cosmetics Europe).
What’s more, the LVMH group is one of the rare companies to have invested in its own in vitro toxicology department. This department enables us to perform tests on raw materials and ingredients in-house using alternatives to animals for testing of cosmetics, drawing on the latest scientific research. This approach allows us to guarantee the exceptional quality of our products and the satisfaction of our customers, which are our top priority.
In China, where our products are marketed, authorities require that certain imported cosmetics products be tested on animals, considered the best way to guarantee consumer safety. We do not perform these tests, which are done by independent laboratories. There is thus a strong engagement and mobilisation of various Cosmetics companies and associations to work with the Chinese authorities to ensure a change of the Chinese rules on imported products and the recognition of alternatives to animal testing. The NGO PETA has placed Guerlain on its list of Companies That Do Test on Animals due to the marketing of our products in China.
Again, we do not test any of our products on animals and we are strongly engaged in efforts to eliminate animal testing. We believe that by working with Chinese authorities we can have more meaningful influence to encourage changes to regulations, ultimately leading to the total elimination of animal testing.
Why We Classify Brands Like Guerlain As “Not Cruelty-Free”
The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.
Because of this, we communicate with brands directly to gather information about their full animal testing policy.
Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:
- Their company engages in animal testing
- Their suppliers engage in animal testing
- They allow third-parties to test on animals on their behalf
- They test on animals where required by law
- They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed
A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.
What’s The Deal With China?
Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.
As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.
As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.