Guerlain is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
In the Name of Beauty, Guerlain is committed to a more sustainable world, and our initiatives include protection of biodiversity. At no stage of development or manufacturing do we test either our products, or the raw materials used to make them on animals. The LVMH Group is strongly attached to eliminating animal testing of cosmetics products everywhere in the world. LVMH plays a prominent role in developing alternatives through its support for organizations such as the American Fund for Alternatives to Animal Testing, or its active participation to the work of the European cosmetics association (Cosmetics Europe).
Whats more, the LVMH group is one of the rare companies to have invested in its own in vitro toxicology department. This department enables us to perform tests on raw materials and ingredients in-house using alternatives to animals for testing of cosmetics, drawing on the latest scientific research. This approach allows us to guarantee the exceptional quality of our products and the satisfaction of our customers, which are our top priority.
In China, where our products are marketed, authorities require that certain imported cosmetics products be tested on animals, considered the best way to guarantee consumer safety. We do not perform these tests, which are done by independent laboratories. There is thus a strong engagement and mobilisation of various Cosmetics companies and associations to work with the Chinese authorities to ensure a change of the Chinese rules on imported products and the recognition of alternatives to animal testing. The NGO PETA has placed Guerlain on its list of Companies That Do Test on Animals due to the marketing of our products in China.
Again, we do not test any of our products on animals and we are strongly engaged in efforts to eliminate animal testing. We believe that by working with Chinese authorities we can have more meaningful influence to encourage changes to regulations, ultimately leading to the total elimination of animal testing.