Avon is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Respect for animal welfare is a cornerstone of Avon’s product safety philosophy. In fact, Avon was the first major cosmetic company to end animal testing nearly 25 years ago and we do not test on animals today. Instead, we use non-animal product safety testing methods.
Unfortunately, a few countries require additional safety testing, which may include animal testing. Avon, in partnership with other organizations, works to help advance government acceptance of alternative non-animal testing methods. But if a compromise cannot be reached, we must comply with the testing required by local law. Animal testing is an issue faced by all global beauty companies.