Chanel is NOT cruelty-free.

This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.


Chanel does not use animals for product testing. Product testing on animals may be carried out by ingredient suppliers in the case of some raw materials (that are used in other industries as well as the cosmetics industry), but only when there are no other, so-called alternative , substitute methods available that could guarantee consumer safety. This is why the prohibitions listed in the European Cosmetics Directive are planned to come into force in 2013 at the very latest, the date on which suppliers will have to stop such tests. This prohibition will therefore become effective gradually as ECVAM, the European Centre for the Validation of Alternative Methods, validates alternative methods to replace testing on animals. We are, of course, in favour of these measures, and are, moreover, very involved within the perfume and cosmetics industry in financing major research projects that examine alternative testing methods to replace testing on animals.

Looking for cruelty-free brands?

Browse our curated list of cruelty-free brands to find brands that don't test on animals at any point during the production of their products, nor allow suppliers or third parties to test on animals on their behalf. You can search for specific categories to tailor the list to your needs.