I created Cruelty-Free Kitty in 2014 as I realized the lack of a reliable, all-in-one cruelty-free resource. We grew from being a small blog to the largest cruelty-free resource, and today we’re helping hundreds of thousands around the world choose cruelty-free options and stand against animal testing.
My goal is to make it easy for everyone to switch to cruelty-free brands and boycott unethical companies for good, so that together we can raise awareness and call for a global ban on animal testing.
Building A Resource You Can Trust
When going cruelty-free, I realized just how many brands are trying to mislead us by publishing incomplete animal testing policies or using clever wording. These companies should not be supported, and I’m happy to share their true policies on this site.
You can search for any brand to find out if it truly is cruelty-free, or browse the list of cruelty-free brands, where you can filter by category, certifications, vegan status, country, and more. Every brand added to the list is carefully researched, and the list is frequently updated.
About The Founder
My name is Suzana, but you can call me Suzi! Most of my life, I was unaware of how prevalent animal testing is in the beauty industry. Uninformed, I was purchasing makeup and personal care products that contributed to animal suffering. After researching the problem, I realized that “cruelty-free” isn’t straight-forward, and there’s a lot of misinformation and false claims surrounding animal testing in the beauty industry.
I believe in transparency and ethics over profits when it comes to businesses. I also believe in supporting companies that are making an effort to be cruelty-free, fair-trade, or sustainable. I want to see a positive change in the beauty industry, and I’m trying my best to be a part of it.
Get To Know Me
I’m obsessed with cats, grapefruits, and traveling. I studied science, linguistics, and art history before getting my degree in philosophy.
Before I started Cruelty-Free Kitty, I worked as a freelance translator. I’ve always known that the traditional 9-to-5 career path wasn’t for me, and I created this site as a passion project to escape it. That’s when I became obsessed with blogging and everything business-related!
I currently live in Toronto with my boyfriend. When I’m not blogging, I love to cook healthy food, watch documentaries, or be in nature. I also spend too much time daydreaming about getting a puppy.
BINGE-WATCHING: The Office, It’s Always Sunny In California, Impractical Jokers.
DRINK OF CHOICE: Mojito.
FAVORITE PLACES: Italy and Switzerland.
LISTENING TO: Shoegaze, dream pop, folk, and more. Also, podcasts.
FAVORITE SCENT: Tuberose.
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