CFK was launched in 2014 by Suzana Rose after realizing the lack of a reliable, all-in-one resource for cruelty-free beauty. Today, we help over 3 million people each year shop more ethically and find the best cruelty-free, vegan, or eco-friendly products.
Going cruelty-free can be confusing.
We believe that it should be simple to shop without hurting animals, the planet, or its people.
And we mean truly cruelty-free.
Every brand in our database has been verified by Suzana Rose and the Cruelty-Free Kitty team to ensure that no loopholes are being used, and the brands are 100% cruelty-free.
“Too many brands are lying to us, pretending to be cruelty-free while secretly funding animal testing. Now that “cruelty-free” has become a buzzword for marketers, it’s important for consumers to see through the nonsense.
Since creating Cruelty-Free Kitty, I’ve never hesitated to expose brands — from L’Oreal to Wet’n’Wild — for their misleading claims.”Suzana Rose, Founder
Stop supporting animal cruelty.
Know which brands to avoid by taking a look at our list of companies that test on animals.
To shop cruelty-free, visit our list of cruelty-free brands. You can find brands tailored to your needs by filtering our list by product type, certifications, shipping location, and more.
Thank you so much for shopping cruelty-free and helping eliminate the cruel practice of animal testing.